26th March 2025
We’re hearing more and more from CMOs backed into a corner, pushed to prioritise volume of customer acquisition with little regard for the quality of those customers.
As marketing leaders, you know it: not all customers are equal. Not all leads are equal. 80% of your revenue comes from 20% of your customers. Why is that 20% more fruitful? They spend more, buy more frequently, advocate for your brand, and make fewer returns and complaints.
We’ve designed this event to help you redress the balance – to reclaim the time and resource you need to reach those most valuable customers.
Hosted by Launch’s award-winning team, we will also welcome high profile speakers from the marketing industry including Pinterest and Icelandair.
This is a discussion you’ll want to be in on.
Watershed in Bristol. Find the venue in Google maps here.
Date: 26th March 2025
Time: 9:00am – 2:00pm
09:00: Arrival & Coffee
09:30: Introduction, Molly Rush, Head of Growth, Launch
09:40: Happiness Hypothesis – Redefining Performance Marketing for Sustainable Growth, Jaye Cowle, CEO and Founder, Launch
10:00: End-to-end Performance Marketing: Unpacking the Pillars for Success, Amy Budd (Client Services Director) and Paul Bentley (Managing Director), Launch
10:20: A Fireside Chat: End-to-End Performance Lessons from Icelandair
Danny Ireland (Head of Performance Media, Launch) and Nicolas Olivier (Marketing Specialist Europe, Icelandair)
11:00: Coffee Break
11:30: Performance content – scaling creative for results, Molly Rush (Head of Growth, Launch) and Becky Herbert (Head of Performance Creative, Launch)
11:50: Pinterest keynote – Tom Hayes
12:10: Lessons from the Field – Learning Programs & Experimentation, Joe Johnston, Head of Conversion, Launch
12:30: Performance Marketing in 2025: The New Rules for Finding & Converting More Customers, Panel features Iestyn Keyes, CEO of Blubolt, alongside SEO specialists and Launch’s paid media experts
13:00: Closing remarks – Jaye Cowle
13:00 – 14:30: Networking Lunch
We always support a local charity through our events. At this one we will be collecting donations for St Peter’s Hospice in Bristol.
This vital organisation cares for thousands of patients and families each year. It provides expert, compassionate care, focusing on physical, emotional, and social well-being.
End-to-end performance marketing: Unpacking the Pillars for Success
You’ve heard the term ‘end-to-end performance marketing approach’, but have you fully grasped what it means or how to execute it? With decades of marketing experience under their belts, Launch’s senior leadership team will share their informed perspective on how to align planning, execution, and optimisation for success.
How can the four critical pillars of success—media, experimentation, performance-ready content, and analytics & data, provide a basis for delivering long-term sustainable growth? We’ll unpack how an integrated approach harnesses potential, transforms challenges into opportunities, and builds connections which truly click.
A Fireside Chat: End-to-End Performance Lessons from Icelandair
International airline Icelandair joins our Fireside discussion series to share insight from the industry. Nicolas and Danny will reflect on key strategies Icelandair has used to align media, experimentation, content creation, and analytics for sustainable growth.
This is an opportunity to learn through practical examples of challenges overcome, fostering cross-functional collaboration, and maintaining agility in this ever-changing digital environment.
Performance Content – Scaling Creative for Results
In performance marketing, content isn’t just king—it’s voracious. Meeting the growing demand for platform-ready, performance-driven content and creative calls for a fresh approach.
This is your chance to learn about Launch’s unique solution for performance creative: using automation, platform expertise and data to quickly create content which packs a punch.
You’ll come away with a list of actions you can take to help bridge the “content gap,” enable agile creative production, and use performance insights to refine your strategy.
Lessons from the Field – Learning Programs & Experimentation
How do you turn marketing efforts into an engine for growth? This session will showcase how experimentation and continuous learning gives you access to new opportunities and drives long-term performance gains.
We’ll take a look at some client success stories where testing hypotheses and applying the insights across channels has paid off big time. You’ll also pick up practical tips on how to create a culture of experimentation and use learning programs to lean into the latest developments in performance marketing.
Happiness Hypothesis – Redefining Performance Marketing for Sustainable Growth
Our seasoned compere, with over 20 years in the industry, Jaye has a deep understanding of marketing and how dramatically new technologies can affect your strategy.
At this event Jaye will also run a session which asks: what if the key to better performance marketing isn’t just conversions but happiness?
Discover why happier customers lead to better business outcomes and how to embed happiness into your marketing strategy to create a future-proof, customer-centric approach.
Pinterest is a leading visual inspiration platform with 482 million monthly active users worldwide. It stands out from other social media platforms as its users arrive with a planning mindset. According to data from Pinterest, 55% of users see it as a place to shop so its a key platform for marketers to explore.
Want to try before you buy? Fair enough. You can access the resources – including talks and slides – from all our past events on our events landing page.
