26th March 2025
The event was full of important insights and many new connections were made. Keep an eye on this page for the post event resources which will be available soon.
We’re hearing more and more from CMOs backed into a corner, pushed to prioritise volume of customer acquisition with little regard for the quality of those customers.
As marketing leaders, you know it: not all customers are equal. Not all leads are equal. 80% of your revenue comes from 20% of your customers. Why is that 20% more fruitful? They spend more, buy more frequently, advocate for your brand, and make fewer returns and complaints.
We’ve designed this event to help you redress the balance – to reclaim the time and resource you need to reach those most valuable customers.
Hosted by Launch’s award-winning team, we will also welcome high profile speakers from the marketing industry including Pinterest and Icelandair.
This is a discussion you’ll want to be in on.
Watershed in Bristol. Find the venue in Google maps here.
Date: 26th March 2025
Time: 9:00am – 2:00pm
09:00: Arrival & Coffee
09:30: Opening remarks, plus Redefining Performance Marketing for Sustainable Growth, Jaye Cowle, CEO and Founder, Launch
10:00: End-to-end Performance Marketing: Unpacking the Pillars for Success, Amy Budd (Client Services Director) and Paul Bentley (Managing Director), Launch
10:20: A Fireside Chat: End-to-End Performance Lessons from Icelandair
Danny Ireland (Head of Performance Media, Launch) and Nicolas Olivier (Marketing Specialist Europe, Icelandair)
11:00: Coffee Break
11:30: Performance content – scaling creative for results, Molly Rush (Head of Growth, Launch) and Becky Herbert (Head of Performance Creative, Launch)
11:50: Pinterest keynote – Tom Hayes
12:10: Lessons from the Field – Learning Programs & Experimentation, Joe Johnston, Head of Conversion, Launch
12:30: Performance Marketing in 2025: The New Rules for Finding & Converting More Customers, Panel features Iestyn Keyes, CEO of Blubolt, alongside Geoff Griffiths of Builtvisible, plus Jaye Cowle (Launch Founder) and Charlie Gordon (Account Director, Launch).
13:00: Closing remarks – Jaye Cowle
13:00 – 14:00: Networking Lunch
We always support a local charity through our events. At this one we will be collecting donations for St Peter’s Hospice in Bristol.
This vital organisation cares for thousands of patients and families each year. It provides expert, compassionate care, focusing on physical, emotional, and social well-being.
The Underrated Goldmine – Unlocking Pinterest for Performance Marketing
Pinterest isn’t just a mood board—it’s a powerful, untapped engine for performance marketing.
This session will reveal the latest Pinterest Predicts trends that are shaping consumer behaviour in 2025. Discover how Pinterest’s unique user mindset—where people actively seek inspiration with intent to act—makes it a highly effective yet often overlooked channel for full-funnel marketing.
From ad formats designed for seamless discovery to shop-ability which bridges inspiration and conversion, this session will showcase why Pinterest is a must-have in any modern performance marketing strategy.
About the speaker: Tom has worked in the digital marketing industry for over 20 years in a variety of leadership roles. Having initially founded and led an award winning design and development agency for 10 years in Dublin, he worked in Google for 5 years managing large customers in the UK and French markets. Since 2019, Tom has worked at Pinterest and currently leads the independent agency team in EMEA.
End-to-end performance marketing: Unpacking the Pillars for Success
You’ve heard the term ‘end-to-end performance marketing approach’, but have you fully grasped what it means or how to execute it? With decades of marketing experience under their belts, Launch’s senior leadership team will share their informed perspective on how to align planning, execution, and optimisation for success.
How can the four critical pillars of success—media, experimentation, performance-ready content, and analytics & data, provide a basis for delivering long-term sustainable growth? We’ll unpack how an integrated approach harnesses potential, transforms challenges into opportunities, and builds connections which truly click.
A Fireside Chat: End-to-End Performance Lessons from Icelandair
International airline Icelandair joins our Fireside discussion series to share insight from the industry. Nicolas and Danny will reflect on key strategies Icelandair has used to align media, experimentation, content creation, and analytics for sustainable growth.
This is an opportunity to learn through practical examples of challenges overcome, fostering cross-functional collaboration, and maintaining agility in this ever-changing digital environment.
Performance Content – Scaling Creative for Results
In performance marketing, content isn’t just king—it’s voracious. Meeting the growing demand for platform-ready, performance-driven content and creative calls for a fresh approach.
This is your chance to learn about Launch’s unique solution for performance creative: using automation, platform expertise and data to quickly create content which packs a punch.
You’ll come away with a list of actions you can take to help bridge the “content gap,” enable agile creative production, and use performance insights to refine your strategy.
Lessons from the Field – Learning Programs & Experimentation
How do you turn marketing efforts into an engine for growth? This session will showcase how experimentation and continuous learning gives you access to new opportunities and drives long-term performance gains.
We’ll take a look at some client success stories where testing hypotheses and applying the insights across channels has paid off big time. You’ll also pick up practical tips on how to create a culture of experimentation and use learning programs to lean into the latest developments in performance marketing.
Performance Marketing in 2025: The New Rules for Finding and Converting More Customers
CMOs are under more pressure than ever to drive efficient, scalable customer acquisition—but with rising costs, shifting consumer behaviour, and evolving channel mix, the old playbook isn’t working.
Success in performance marketing now, more than ever, requires a joined-up approach, where experts from paid media, SEO, and website experience work seamlessly together to convert clicks into customers.
This expert panel, featuring a web development ecommerce agency, an SEO company, and Launch’s paid media experts, will explore:
Expect practical insights, real-world examples, and expert strategies to help CMOs maximise their marketing investment and improve performance across the entire funnel.
Redefining Performance Marketing for Sustainable Growth
Our seasoned compere, with over 20 years in the industry, Jaye has a deep understanding of marketing and how dramatically new technologies can affect your strategy.
At this event Jaye will also run a session which asks: what if the key to better performance marketing isn’t just conversions but happiness?
Discover why happier customers lead to better business outcomes and how to embed happiness into your marketing strategy to create a future-proof, customer-centric approach.
Want to try before you buy? Fair enough. You can access the resources – including talks and slides – from all our past events on our events landing page.
Launch is the happy performance agency. We’re an award-winning Google Premier Partner offering paid media, measurement and conversion optimisation services to clients who want great digital marketing delivered by great people.
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