The CMO’s guide to performance marketing

26th March 2025

Does the customer base you’re building truly offer sustainable growth?

We’re hearing more and more from CMOs backed into a corner, pushed to prioritise volume of customer acquisition with little regard for the quality of those customers.


As marketing leaders, you know it: not all customers are equal. Not all leads are equal. 80% of your revenue comes from 20% of your customers. Why is that 20% more fruitful? They spend more, buy more frequently, advocate for your brand, and make fewer returns and complaints.


We’ve designed this event to help you redress the balance – to reclaim the time and resource you need to reach those most valuable customers.


Hosted by Launch’s award-winning team, we will also welcome high profile speakers from the marketing industry – past events have included Google, Microsoft and Pinterest.


This is a discussion you’ll want to be in on.

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Essential details

Venue 

Watershed in Bristol. Find the venue in Google maps here

Timings

Date: 26th March 2025

Time: 9:00am – 2:00pm

What to expect

Led by experts with decades of experience in performance marketing, Launch events offer…

  • Top industry speakers from the likes of Google, Pinterest and Meta
  • Panels and presentations with leading brands: think Weird Fish and Green People
  • Strategic insights and pragmatic tips from Launch’s award-winning team to use in your marketing
  • The chance to network with other leading minds in marketing

Confirmed speakers - more TBC

Jaye Cowle, CEO & Founder, Launch

With over 20 years in the industry, Jaye has a deep understanding of marketing and how dramatically new technologies can affect your strategy. She’ll be guaranteed to brighten up your morning as our resident compère, making sure you get answers to your burning questions.

Jaye Launch Online in circle with yellow flower cartoon from side

Can't make this event but want to hear more from Launch?

More about Launch events

Want to try before you buy? Fair enough. You can access the resources – including talks and slides – from all our past events on our events landing page.