Free webinar:

The ABCs of CRO:

How to embrace a test and learn culture in 2023

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We regularly host both in-person and online events with brilliant platform partners to give you the inside track on all things digital marketing and measurement.

You’ll get:

News and views from our expert team covering the latest goings-on in performance marketing, data, and CRO
Top developments from the digital marketing industry you need to know about
First dibs on places at our events!

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What you'll learn

In this panel discussion, we’ll cover:

The best approach to start UX research and A/B testing
What mixture of skills and resources you need
Common pitfalls and mistakes to avoid
How to maximise your tech stack

Plus, you’ll have an opportunity to ask us questions live!

Meet the panel

Sharon Peng, Product Manager at Microsoft Clarity

Microsoft Clarity is a user behaviour analytics tool that’s on a mission to empower user understanding and democratize analytics. Sharon works specifically on Clarity’s conversion features and is excited to share more on understanding user engagement to optimize websites and conversions. Prior to Clarity, Sharon worked extensively on site quality and metrics as the Bing Performance PM.

Jan Marks, Director Europe and Latin America at VWO

Jan Marks has always been troubled by the fact that more than 95% of visitors to digital channels leave without converting into customers. To tackle this issue, he has helped VWO’s customers to design design and run highly successful Conversion Rate Optimization (CRO) programs for businesses of all types and sizes.

Joe Johnston, Conversion Director, Launch

Joe has been making recommendations on website performance for over 10 years. He’s consulted with a mixture of B2B and B2C brands such as LUSH, NatWest, HERE Technologies, and Spotify. At Launch, he helps businesses realise their website’s potential through a mixture of UX research and experimentation. Joe is also an Associate Lecturer for UWE and teaches ‘Digital Marketing Communications’ for the Bristol Business School.

Jaye Cowle, Founder, Launch

Jaye Cowle is the founder of Launch, named in the top 10 paid media agencies by The Drum. Their 25 strong team work across the South West with offices in Exeter and Bristol, specialising in paid media, conversion optimisation and data analytics for clients looking to increase their sales in a competitive market.

Jaye will be chairing this CRO panel discussion, diving in to all the details and making sure your questions get answered.

The ABCs of CRO:

How to embrace a test and learn culture in 2023

This webinar has now ended. Want to be notified of our next one?

What you'll learn

Meet the panel

We would love to hear from you.