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Bristol 11th May 2022
Exeter 19th May 2022
To get exclusive access to resources from our ‘Driving insights in a cookieless world’ event, just pop your details into the form!
Get our event guide ebook containing the key talking points from both events, as well as Jill Quick’s full GA4 presentation to enjoy virtually. With Universal Analytics being sunsetted on 1 July 2023, Jill will help you get off on the right foot when it comes to levelling up to the new platform.
You can also sign up to get monthly emails featuring news and views from the Launch team. None of the jargon, just digital marketing know-how straight to your inbox.
Our downloadable event guide means you can easily reference all the talks and insights from both events. It includes:
Half an hour of expert analogies and helpful tips awaits! Watch Jill as she walks through what you need to know about GA4 and her advice for how to approach the migration.
GA4 is no simple upgrade, so if you’re stuck on how to migrate – or whether you will – this is a brilliant place to start.
Thanks for your interest in our event! Registrations have now closed, but if you want to hear about future events and the latest digital marketing insights from the team, make sure you sign up to our mailing list.
Join us at The Engine Shed in Bristol on 11 May. It’s just a short walk from Bristol Temple Meads station – open in Maps.
Come along to the Hotel Du Vin on the 19 May, within easy reach of several car parks and Exeter Central station – open in Maps.
The changing digital ads ecosystem: why privacy will be centre stage
Hear Google set the scene on why the digital landscape is increasingly favouring consumer privacy. Discover what’s on the horizon and, most importantly, the reasons why we’re all having to adjust the way we gather and use data in marketing.
The Marmite Migration: love it or hate it, let’s plan how to use GA4
Every single website that uses GA is going to have to break from what they traditionally know about Universal Analytics and adapt, migrate and learn how to use the new platform. Jill will explain how to navigate your journey of using GA as you know it, to the new GA4 model, and how you can use GA4 to get more out of your marketing strategies.
Using Microsoft Audience Network to engage your audience
With a focus on consumer privacy and moving away from third-party cookies, programmatic native advertising is well positioned to deliver the right message to the right audience at the right time. Marion will explain how leveraging Microsoft Audience Network allows you to reach consumers across the buyer’s journey using a unique suite of targeting capabilities powered by Microsoft AI.
Above the law: Marketing with permission and automation
Jon focuses on encouraging website visitors to happily engage with your content. He’ll share practical examples of how effective use of calls to action, forms, landing pages and automation can empower the buyer. You’ll learn how nurturing your audience will improve the ROI on all your marketing efforts, giving you consistency in the face of shifting rules.
When the cookie crumbles: how to get ready for the big data shift
Data, and the way it’s handled, is completely changing. Michael will walk through the different changes to expect – from the phasing-out of third-party cookies, to cookieless tracking, to zero- and first-party analytics. He’ll outline what this means to you as marketers and what you’ll need to be prepared for to tackle the cookieless future head-on.
With over 20 years in the industry, Jaye has a deep understanding of marketing and how dramatically new technologies can affect your strategy. She’ll be guaranteed to brighten up your morning as our resident compère, making sure you get answers to your burning questions.
Interested in learning more about how we can help you achieve your business goals with strategic digital marketing?
Get in touch with Steph, our Sales Director:
Call her on 01392 325563 or email her at [email protected]
Launch is the happy performance agency. We’re an award-winning Google Premier Partner offering paid media, measurement and conversion optimisation services to clients who want great digital marketing delivered by great people.
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