Travel and ecommerce

The CMO's Guide to Peak Performance

12 October 2023, The Watershed, Bristol

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We’re able to meet a lot of different experts, and a lot of different people going through the same experiences as we are. It really helps us get advice for the things we need to be doing in the future.

Featured speakers

Mohammad Lone, Omni-Channel Strategist, Google

Unlocking possibilities with AI-powered advertising
We’re delighted to be welcoming a member of Google back to one of our events! Mohammad will be talking about how AI is going to change your advertising for the better – right down to Google’s most core products. With AI being the hottest of topics, this is one talk you won’t want to miss!

Máiréad Connolly, Senior Client Partner, Pinterest

Social commerce without the social pressure

Mairéad has worked in Social Media for the entirety of her media career, notably planning and strategising Dior’s first eCommerce launch in the US, where she worked agency side planning multi million dollar campaigns in a new and exciting space. Since joining Pinterest in 2019 as one of the foundational members of the European sales team, Mairead has been a critical part of developing Pinterest’s lower funnel solutions here in the UK and developing strategies for new advertisers on Pinterest.

Jaye Cowle, Managing Director, Launch

Event host
Launch’s Founder and Managing Director, Jaye is on a mission to make Launch the happiest performance marketing agency in the world! It’s Jaye’s vision that has seen Launch climb to be one of the top 1% of agencies in the UK as part of the Google Exec Circle and Premier Partner programme. As our resident event host, she heads up the panel discussions and asks the questions that will get you the insights you need to lead your teams.

Neringa Rackauskaite, The Natural Adventure Company

Travel panel guest
Following a passion for all things travel, over the last 7 years Neringa has been working in marketing for different travel brands, from running campaigns, brand and tourist board partnerships, to content management. Currently she looks after marketing for a self-guided walking and cycling tour operator The Natural Adventure, particularly focusing on the scaling-up strategy, introducing new channels and growing brand presence.

Danny Ireland, Head of Paid Media, Launch

Ecommerce panel, Strategy panel

Our resident ecommerce wizard Danny heads up our award-winning paid media department – and what he doesn’t know about advertising ecomm online isn’t worth knowing. He’ll be on our ecommerce and strategy panels to share how you can navigate the often overwhelming peak shopping periods

Joe Johnston, Head of Conversion, Launch

Strategy panel, travel panel

Joe has been making recommendations on website performance for over 10 years. At Launch, he helps businesses realise their website’s potential through a mixture of UX research and experimentation. Joe is also an Associate Lecturer for UWE and teaches ‘Digital Marketing Communications’ for the Bristol Business School – so he’s a fountain of knowledge on everything optimisation!

Ian Lewis, Head of Data and Analytics, Launch

Strategy panel

Heading up our Measurement department, Ian ensures our clients can harness the most relevant, accurate and important data to inform their day-to-day decision-making and long-term strategy. Ian is on hand to share his expertise on the impact of clean and effective data measurement.

Becky Dickinson, Head of Performance Creative, Launch

Ecommerce panel, Strategy panel

Our resident social media specialist, Becky lives and breathes all the latest changes and developments to Meta, Instagram, Pinterest, TikTok and more. She works across an array of Launch clients to craft campaigns with eye-catching creative to drive leads, sales and awareness. Becky has presented at the Paid Social Show of BrightonSEO, so expect plenty of great insights.

Harriet Barter, Paid Media Director, Launch

Travel panel

With over 5 years in the paid media industry, Harriet has extensive experience across a wide range of platforms and verticals, having managed large global brands alongside small locals. She’s an expert in running brilliant campaigns for travel clients, and has passed her wisdom on as a speaker at HeroConf – the UK’s largest PPC conference.

I enjoyed the mix of presentations and panels, the vibrant atmosphere, the opportunity to network before and after, and the opportunity to hear directly from a big player like Microsoft.

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