The CMO’s guide to Peak Performance
October 10th, 2024
The latest in our ‘CMO’s guide to’ event series set the scene for a reimagining of ‘peak’ performance. Featuring speakers from Google, we took a deep dive into the future of measurement, asking is ROAS dead? What are the metrics which really matter?
CMOs were introduced to a data-driven marketing approach, where experimentation and adaptation help to shape a meaningful customer journey. Resources available now.