The CMO's guide to:
Conversion Optimisation
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Essential info
The basics
- The premier South West performance marketing community event
- An intimate half-day experience, packed with talks, panels, and networking
- Focused talks on how to achieve better performing digital acquisition campaigns, from Google, VWO, Microsoft, and Pinterest.
Agenda
9:00 Coffee and arrivals
9:25 Welcome
9:40 How emotion Drives CRO (and what to do about it). Rob Harrison-Plastow, CEO Source Nine
10:00 Closing the conversion gap: How to stop your website being a revolving door. Joe Johnston, HEad of Conversion Launch
10:20 Full journey optimisation – is it possible or just wishful thinking? Panel with Weird Fish and Launch
10:40 AI meets behavioural analytics. Ahmed Osman, Senior Software Engineer, Microsoft
11:00 Stop Playing Half the Game in Performance Marketing. Jan Marks, Director of Europe & Latin America, VWO
10:25 Drive your audience from discovery to decision to decision to do on Pinterest. Marija Cepulyte, Senior Client Partner, Agency and Activation, Pinterest
11:50 Predictions for 2024 trends in approaches to customer journey optimisation. Panel featuring all the experts
12:10 Finish, networking until 2:00pm
Featuring speakers from...
Want to convert your visitors into engaged, happy customers?
This time it’s all about converting customers – helping you improve the whole digital customer acquisition journey, from first impression to conversion.
Our talks will cover:
- How to build a unique customer acquisition strategy by reaching your audience at every stage of their planning journey
- How to use behavioural analytics and AI to better understand your users and their website journey
- How to maximise the ROI of your online campaigns by optimising the entire online experience along your customer’s journey.
So come to our event and learn how to make your customer journey work harder from the experts, including from the world’s leading A/B testing platform, VWO.
To top it off, all ticket sales go to Bristol Mind.
What to expect
We know your time is precious, so we pack a lot in to make it worth the trip from the office! At this Launch event, you can expect…
- Engaging presentations from VWO, Microsoft, Pinterest, and Launch experts
- Expert advice from the Launch team, backed by real-world data
- Strategic insights and pragmatic tips to use in your marketing
- A room full of performance marketing professionals to connect and learn from, including: CRO practitioners, data analysts, digital marketers, growth professionals.
Confirmed speakers
Jan Marks
Director Europe & Latin America, VWO
Jan Marks has always been troubled by the fact that more than 95% of visitors to digital channels leave without converting into customers. To tackle this issue, he has helped VWO’s customers to design and run highly successful Conversion Rate Optimisation (CRO) programs for businesses of all types and sizes.
Talk outline: Dive into the world of full-scale performance marketing and learn how to maximize the ROI of your online campaigns by optimizing the entire online experience along your customer’s journey.
Marija Cepulyte
Senior Client Partner, Agency & Activation
Marija Cepulyte has 12 years of digital marketing and advertising strategy experience, as well as a BSc in Marketing Management and a Global MBA. Having studied and worked across the UK, Singapore and China, she is currently based in Dublin, Ireland, where she represents Pinterest as a Senior Partner Manager to agencies in the UK. Additionally, Marija runs digital marketing consulting and presentation training through marija.consulting.
Talk outline: Marija will guide us through the user journey on Pinterest, and delve into how reaching the user at each stage of the funnel has the strongest impact.
Rob Harrison-Plastow
CEO, Source Nine Insights
Founder of Source Nine Insights, Rob specialises in in-depth customer research which turns emotional intelligence into competitive advantage. Having spent over a decade in academia understanding how people learn and change, Rob now helps brands and campaigners across the UK to develop deeply human marketing communications which shift behaviours.
Talk outline: Why do people really buy from you? What’s really driving customer behaviour across your ads and online store? In his presentation, Rob shares a framework for understanding the emotional ‘Jobs To Be Done’ across the purchase journey, which, when completed, drive conversions and LTV.
Ahmed Osman
Senior Software Engineer, Microsoft
Ahmed is a senior software engineer at Microsoft, with 8+ years of experience in search, data engineering and analytics. He leads the Clarity growth team, responsible for building integrations with other popular tools and platforms, such as Google Analytics, WordPress, Zapier, Wix, and more, to make Clarity more accessible.
Talk outline: Your success depends on understanding your users and their website journey. What are the challenges and the opportunities on your website? How can you optimise your website to increase conversions? In this talk, Ahmed will dig into behavioral analytics and their AI-integrated future. Learn how ChatGPT will simplify how you do analytics and help you hit your goals faster.
Joe Johnston
Head of Conversion at Launch
Joe Johnston is an experienced Conversion Rate Optimisation (CRO) consultant with over 10 years of experience in digital marketing. He is passionate about helping businesses and individuals achieve their growth potential.
In his current role as Conversion Director at Launch Online Ltd, Joe is responsible for helping clients improve their website performance, understand how their audience engages with their website, and get better results from their paid media investment.
Talk outline: How much time do you spend examining the hand-over between paid ads and landing page? These touchpoints have been treated as separate for too long, causing a widening ‘conversion gap’. Joe’s talk will highlight the pitfalls of a disjointed pre-click and post-click experience and explore how to audit your own experience, along with best practice examples.
Jaye Cowle
Managing Director at Launch
With over 20 years in the industry, Jaye has a deep understanding of marketing and how dramatically new technologies can affect your strategy. She’ll be guaranteed to brighten up your morning as our resident compère, making sure you get answers to your burning questions.
Let's have a chat
Interested in learning more about how we can help you achieve your business goals with strategic digital marketing?
Get in touch with Steph, our Sales director:
Call her on 01392 325563 or email her at [email protected]
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Conversion optimisation guide
Whether you’re totally new to conversion optimisation, or looking to scale an existing testing programme, our CRO ebook features all the principles and processes you need to make it a success.
Download it free today to start getting your optimisation programme in order.
