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The days of plentiful tracking cookies have long been numbered and now crunch time has arrived, with Google calling time on third-party cookies and making Consent Mode V2 mandatory.
Restrictions continue to get tighter, with authorities clamping down hard on websites which break data protection laws.
For marketers, this means taking a long hard look at your tracking setup – and fast. We know the pace of change has been daunting for many of you, with questions around what this will mean for your tracking and how you can make sure you are compliant with data laws.
This guide is designed to answer those questions and guide you through this turbulent period in data privacy.
As part of our free guide to cookies and data privacy, you’ll learn…
✅ How to adapt to the phase out of third party cookies
✅ How to retain customer trust and consent to data
✅ The basics on the legal framework for data privacy
We’ve also included information on how to ensure your cookie banner is compliant with the law, and a data to do list so you can adapt in a time of flux.
Our blog series Navigating the Data Revolution: Your Guide to Third-Party Cookies, Consent Mode, and Data Privacy in 2024 is a great source of information for anyone interested in this issue.
You may also find this checklist from Hybrid Legal helpful for understanding how to ensure you comply with data privacy law.
Need technical support? Want advice on making sure your customer insights are still accurate and valuable? Our dedicated compliance team are on hand to help you get a handle on it all so you can be confident you’re at the top of your data game.
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