Ebooks and downloads

Unlock valuable insights with our collection of eBooks, whitepapers, and downloads focused on digital and performance marketing. At Launch, we provide expertly crafted resources designed to enhance your marketing strategies and drive impactful results. Whether you’re looking to deepen your understanding of industry trends or implement advanced techniques, our materials offer practical knowledge and data-driven insights to keep you ahead in the competitive digital landscape. Explore our comprehensive range of downloads to elevate your marketing efforts and achieve your business goals.

Our latest publications

Looking to deep-dive into different digital and performance marketing disciplines? Take a look at our library of resources below.

Travel trends in 2024

We’ve taken Google’s Travel Trends report and added some actionable tips for CMOs to share with marketing teams to boost your performance marketing campaigns

First-party data

In this guide we walk you through the basics of getting set up to gather and process first-party data – a crucial part of the marketing measurement mix.

Guide to Brand Bidding

To bid or not to brand bid? It is a complex question, but this paper brings you the Paid Media and SEO perspectives that will help you get it right.

Guide to enhanced conversions

Enhanced conversions help enrich your customer data and ensure you are compliant with data laws. Find out how to set them up in this simple guide.

Guide to Data Privacy

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Everything you need to get data privacy right, including step by step guides from our experienced analytics team. 

Guide to mastering measurement

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Are you confidently compliant? Using your data to its full potential? Data is complex – get to grips with it in our latest guide.

Digital marketing in a downturn

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Our award-winning team’s best tips and advice for navigating digital marketing in turbulent times.

Guide to getting on top of optimisation

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Discover how to develop a testing programme that delivers a better user experience and better business results.

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Missed one of our events? Download our event guides

If you missed out on one of our events, this is the next best thing to being there in person! Our event guides below summarise each talk in-depth with key takeaways, and feature handy extra reading to supplement your knowledge too.

The CMO's guide to Conversion Optimisation event guide 2023

Our CRO-focused event was rich with insights on how to better understand customer motivations, free tools to improve user journey and how to structure your teams for maximum impact.

CMO's guide to Peak Performance event guide 2023

Google and Pinterest delivered standout keynotes at this deep dive into how AI and deeper customer connections can help you get the best results out of Q4 and the holiday season. 

The CMO's guide to customer acquisition event guide

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If you’re trying to attract new customers (and… well, who isn’t?), it’s tough out there right now. In this guide, top CMOs offer their advice for what’s working, alongside insider tips from the Launch team.

Driving insights in a cookieless world event guide

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With talks from Google, Microsoft, and industry extraordinaires, this was a truly bumper event. Learn how to extract insights as third-party cookies say farewell and data privacy laws tighten.