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8.30am – 11am, March 22nd, Bristol
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When:
22 March 2023, 8.30am – 11am
Where:
Showcase Cinema de Lux Bristol, Glass House Ln, Broadmead, Bristol BS1 3BX
8.30 Grab a coffee and get networking!
8.50 Take your seats, ready for kick-off at 9am sharp
9.15 Panel: Top digital trends in performance marketing
9.30 Presentation: how incremental website changes can bring big results
9.50 Presentation: Countdown to GA4: leverage your data to target new customers
10.10 Panel: Why channel diversification is key to finding and converting new audiences
10.30 Presentation: Creating a strong brand in digital marketing by Microsoft
10.50 Closing remarks and key takeaways
11.00 Finish
Jaye Cowle, Managing Director, Launch
Simon Pitman, Marketing Director, Charteroak
Shaun Collins, Head of Marketing, Access Self Storage
Becky Dickinson, Paid Social Director, Launch
Performance marketing has evolved. To get customers in today’s landscape, you need a joined-up approach that combines strategic data measurement, eye-catching creative and campaigns that convert. Our panel of experts will discuss the changing face of marketing and what you need to do stay ahead of the pack.
Joe Johnston, Conversion Director, Launch
Josh Marinaro, Senior Paid Media Manager, Launch
How quickly can prospective customers achieve their goals on your website? You can have the healthiest paid media budget going, but if your website won’t convert that traffic, it’s time to rethink your priorities. Joe and Josh will use real-world data to provide tips to improve your customer experience – and, of course, your key metrics.
Michael Patten, Data Strategist, Launch
With Universal Analytics being retired on 1 July 2023, you don’t have long left to get your GA4 setup firing on all cylinders. Michael will show you how you can tailor your data to uncover meaningful business insights, and explain some of the ways GA4 can provide a better understanding of how to reach new customers.
Barney Bell, Head of Marketing, David Salisbury
Piers Tincknell, Co-Founder of Atomic Smash
Harriet Barter, Paid Media Director, Launch
The panel will discuss how a strong website foundation supported by a well executed paid strategy can bring great results. Discover how we teamed up with Atomic Smash to ensure David Salisbury could attract and convert new customers with an optimised website and venture into Pinterest advertising.
At Microsoft, we want to propose a change to the way you approach marketing. That it’s not about the four Ps of price, place, product, and promotion. That before the four Ps are defined, there’s a more important P that needs to be decided.
Purpose has never been more important when it comes to how brands engage with people. Marion will show how to bring purpose into your digital marketing to resonate with today’s customers.
Did Michael’s talk on GA4 and data strategy pique your interest? Check out our free guide to Mastering Measurement.
It features tons of in-depth information on how to get your data strategy in order – from benchmarking where you are now, to taking the steps to where you want to be.
Whether you’re totally new to conversion optimisation, or looking to scale an existing testing programme, our CRO ebook features all the principles and processes you need to make it a success.
Download it free today to start getting your optimisation programme in order.
Missed any of our previous livestreams?
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Launch is the happy performance agency. We’re an award-winning Google Premier Partner offering paid media, measurement and conversion optimisation services to clients who want great digital marketing delivered by great people.
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