Google Shopping Agency
Launch is an award-winning Performance Marketing agency based in Exeter and Bristol. We harness Google Shopping for ecommerce brands looking to drive brilliant results.
Google Shopping has become increasingly advanced, with more best practices, more conversion opportunities and more competition. And with Smart Shopping now retired in favour of Performance Max campaigns, there’s even more to consider with your ecommerce ads strategy. We’ll work closely with you to understand your business, priority products and catalogue range, but you can leave the jargon, account structures, and campaign management to us, assured that we’ll be pursuing the very best performance.
Our Google Shopping services
Google Shopping audits
We’ll audit your account to assess your strengths and weaknesses. That way, we can work out where to focus our efforts – for example, whether your product feed needs optimising, or you should be using Performance Max.
It’s a brilliant way to give us the full picture of your account and align your Google Shopping activity with your business goals.
Product feed optimisation
Half the battle with Shopping is ensuring your product catalogue is set up in a way that Google can interpret. There are a lot of different attributes associated with products, and even more requirements and best practices to accompany those.
In short, it can get confusing very quickly – but our certified Google Shopping experts are pros at taming even the most unwieldy product feeds!
Google Shopping management
Ecommerce moves fast, with paydays, competitors’ strategies and time of year all influencing performance. From seasonal sales to product launches, we’ll set up, monitor and optimise your ecommerce campaigns, reporting back to you frequently, so you have plenty of input.
Award winning ads management services
We’ve been recognised for our award-winning approach to PPC campaign management at both national and international levels. Our team-centric approach coupled with forward-thinking strategies and clever use of data has seen us named Best PPC Agency in Europe, and a Top Digital Agency by The Drum.
An Accelerated Agency Partner
As a Google Partner, we’re officially recognised for our ability to manage, grow, and drive performance in accounts. Our specialists are certified in Google Shopping, and use the knowledge they get from Launch being part of the Accelerated Agencies programme to put you ahead of your competitors.
In other words, when you work with Launch, you’re not just benefiting from motivated, skilled experts. We’ve got the official credentials to give you confidence that your Shopping campaigns are set up to deliver return on investment and sustainable growth.
Making the most of Google Shopping
Ultimately, Google Shopping is a brilliant way to get your products featured at the very top of the search engine results page, boosting your visibility.
Shoppers can see at a glance a product’s price, whether it’s on sale, as well as plentiful additional annotations such as returns periods, delivery prices, and local collection options.
Having so much information on your ads not only informs audiences of what’s available, it also has the great side effect of qualifying shoppers and saving you ad spend. After all, you won’t pay for clicks if a user doesn’t have to visit your page to see all of this information.
So if you want to bring serious customers to your website just as they’re looking to buy, Google Shopping ads are brilliant way to do it.
Google Shopping case studies
Dive into our latest work to see how we help our clients grow.
Google Shopping for Green People
Google Shopping Specialists in Exeter & Bristol
Whether you’re helping people update their wardrobe, improve their home, or develop a hobby, our Shopping specialists know how to get the right users clicking your ads.
A combination of optimising your product feed, making the most of key seasonal opportunities, and executing campaigns in line with your goals means we can help you get great results, whatever you sell.
Testimonials
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Google Shopping FAQs
You’ll need a Google Ads and Merchant Center account to get going – but you’ll also need a solid strategy to go with it. That includes knowing your priority products, key categories, and where your key strengths are – don’t worry, we can help with translating all this into your actual campaigns.
The level of attention required to monitor performance and make pivotal decisions with Google Shopping takes time – which many of our clients don’t have. That goes double for the busy Q4 season, a bumper time for ecommerce. Enlisting Launch to run your Google campaigns means you’ll have peace of mind that you’re getting the best return on your budget.
