Game-changing conversion rates for Corsearch

Acing experimentation to optimise user experience and maximise conversion rates.

Activity period: 2024-present

Challenge

Corsearch supports thousands of brands worldwide to market their assets and reduce commercial risks. Despite the value of their offering and endorsements from major brands such as Unilever, it was struggling with its paid search presence, particularly lead generation and conversion. It approached Launch’s CRO team on a mission to boost the number of leads converting across its audiences globally.

£3,684,850

extra potential sales

90%

uplift on homepage engagement

Our approach

Our CRO team fixed their sights on the website, looking to optimise user experience and maximise conversion rates using insights gathered from the following user research initiatives:

Core user journey UX audits: a heuristic analysis of the main user journey, using best practise from accessibility, UX and psychology to identify opportunity areas for further research
Heatmap and session recording analysis: using Microsoft Clarity to conduct user behaviour analysis of the highest traffic pages, where users are clicking and how far they are scrolling
Acquisition journey user testing: interviewing users who match the ICP to understand their goals, needs, uncertainties, and doubts about the current brand creative and messaging in paid advertising.

Aware that testing against too many variables at once can compromise results, we kept it simple, looking at insight-led changes to site messaging, CTAs, and new page designs. At Launch we favour a collaborative approach, so we built a close relationship with Corsearch’s development agency, Unfold, to make sure that together we could execute top notch optimisation on behalf of the client.

Results

A series of successive homepage message experiments using VWO returned a 90% and 20% uplift on the control respectively. Overall the result of these experiments was 167% uplift in form conversion rate year-on-year, equivalent to 650 extra leads or £3,684,850 extra potential sales. Proof that with precision, teamwork, and a customer centric approach CRO can be a game changer for marketeers.

167%

uplift in form conversion rate

Testimonials

“

In the face of declining leads it can be hard to know where to start. The CRO team at Launch encouraged us to start small, which proved to be the right decision, leading to big results in terms of conversions. Together with Unfold, they’ve increased the revenue generated via our website and transformed our approach to the customer journey.

ROBIN PHILPOT – SENIOR DIGITAL MARKETING MANAGER – CORSEARCH

”