Bringing clarity to international analytics for IMSM

Facilitating accurate, reliable data for an ISO consultancy and certification firm

Activity period: 2021

IMSM logo

Challenge

Collecting data helps you uncover great insights – but if it’s inaccurate, it offers little value to your business. Our client IMSM had individual Google Analytics profiles for each market they operated in, all set up differently. Because of the discrepancies, the business couldn’t wholly trust its data – that’s where our data specialists came in.

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14
GTM containers consolidated

Our approach

First, we audited all 14 existing containers to assess their features. Once we had a clear picture, we then needed to finalise the actions that should be kept, how they should fire for highest accuracy, and how to tie everything back together to ensure no data disruption was caused. From there, we designed the master container so that it would not only be easy to understand, but also future-proofed for when the client wanted to expand into new territories.

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5
ad and analytics platforms incorporated

Results

IMSM now has a custom dashboard showing how goals are being met in Google Data Studio, with data filtered through from Funnel. IMSM is already using it to make key decisions about its marketing strategy. In fact, the client is now re-entering markets it had previously pulled back from, as well as entering brand new ones. With a future-proofed approach to data, IMSM can continue scaling its business, with a true picture of how its digital marketing is really performing and where the opportunities are.  

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conversion actions and remarketing tags for each platform

Testimonials

Working with Launch Online was the best decision we have made. They are everything they promised to be – which is amazing! Communication is clear, warm and supportive – this doesn't change once they have 'won' your account. They step up another gear! Could not ask for a better agency to work with.

Working with Launch Online was the best decision we have made. They are everything they promised to be – which is amazing! Communication is clear, warm and supportive – this doesn't change once they have 'won' your account. They step up another gear! Could not ask for a better agency to work with.

Working with Launch Online was the best decision we have made. They are everything they promised to be – which is amazing! Communication is clear, warm and supportive – this doesn't change once they have 'won' your account. They step up another gear! Could not ask for a better agency to work with.

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