Supercharging brand awareness and enquiries for Fluid Branding

Online enquiries soared by 398% thanks to strategic approach to paid media

Activity period: April 2018

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Challenge

Fluid Branding is an award-winning promotional merchandise supplier, with offices across the UK and Europe, supplying the likes of BMW, Aviva and Heineken with branded products. Having opened a new office in Ireland, Fluid needed to generate quick sales and develop a good customer base in an area where they had no brand awareness. It was up to us to help make that happen!

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400%
increase in enquiry conversions

Our approach

Thanks to our existing relationship, we had a clear understanding of the business’ target audiences, and were able to immediately drive enquiries and sales through Google Ads and Microsoft Ads. We supported this with the latest strategies, including remarketing lists for Search ads, advanced audience bid strategies and selecting extensions that communicated core USPs in search results. Conversions involve multiple visits and devices, so we used a multi-channel data approach to make optimisation and reporting more accurate.

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105%
Increase in conversion rate

Results

In the first 12 months we had increased paid traffic to Fluid’s Ireland website by 205%, with enquiries growing 398% over the same period. Most significantly, we delivered 1,363 conversions as a result of paid search campaigns. Online sales leads came overwhelmingly through Google, meaning the Dublin office now has the budget to expand their reach with brand-building campaigns in Google Display and YouTube.

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57%
decrease in cost per conversion

Testimonials

Launch’s in-depth knowledge of how to deliver successful online lead generation was invaluable in enabling our new Dublin business to quickly generate income and start building a genuine customer base, we are very pleased to already be working with some well-known household brands as a result.

Launch’s in-depth knowledge of how to deliver successful online lead generation was invaluable in enabling our new Dublin business to quickly generate income and start building a genuine customer base, we are very pleased to already be working with some well-known household brands as a result.

Launch’s in-depth knowledge of how to deliver successful online lead generation was invaluable in enabling our new Dublin business to quickly generate income and start building a genuine customer base, we are very pleased to already be working with some well-known household brands as a result.

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