An urgent search strategy for Jamie Oliver’s Fifteen

Helping this unique social enterprise guarantee its Google grant

Activity period: July 2018

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Challenge

Fifteen Cornwall is an award-winning restaurant and social enterprise at Watergate Bay, where all profits go to its charity, Cornwall Food Foundation. The organisation was created to provide young people with an opportunity for a better future as they learn to become a professional chef. As a non-profit organisation, Fifteen receives a Google Ad Grant every month to spend on Search – but they soon learned they were in danger of losing it.

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42%
Increase in click through rate

Our approach

On initial review of the account, it was clear Fifteen was in danger of losing its Google Ad Grant, because its click-through rate was below the 5% threshold required for the program. Following a meeting with the client to establish key objectives, we implemented best practices, new techniques, and a clear strategy to not only keep the grant safe, but bolster the charity’s restaurant bookings in the long-term – the primary way the charity makes money.

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722%
increase in conversion rate

Results

Thanks to our actions and strategy, Fifteen Cornwall’s click-through rate jumped from 2.78% to 16.72% in the space of a few months, which comfortably secured the Google Ad Grant for the charity and ticked off the priority objective. Long term, we’ve helped Fifteen secure an average of 50 conversions a month, peaking with a 6,000% increase in conversions in one month alone!

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95%
decrease in cost per conversion

Testimonials

We became aware that our Google Ads weren’t really performing and our clicks were so low that we became in danger of losing our grant. We started working with Launch Online with the immediate objective of getting us out of the danger zone and have worked with Launch thereafter to refocus the way we use Google to help us get more customers into the restaurant.

We became aware that our Google Ads weren’t really performing and our clicks were so low that we became in danger of losing our grant. We started working with Launch Online with the immediate objective of getting us out of the danger zone and have worked with Launch thereafter to refocus the way we use Google to help us get more customers into the restaurant.

We became aware that our Google Ads weren’t really performing and our clicks were so low that we became in danger of losing our grant. We started working with Launch Online with the immediate objective of getting us out of the danger zone and have worked with Launch thereafter to refocus the way we use Google to help us get more customers into the restaurant.

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