Why Farm Toys Online switched agencies to Launch

A close working relationship that gets you real, tangible results

Activity period: From 2018

4

Challenge

Farm Toys Online is the leading online retailer in the UK in their market. They were looking for a really proactive agency to partner with and take their ads to the next level – with our Google Premier Partner status and collaborative approach, we fit the bill! Before implementing any changes, we make sure we understand the business' strategy and uncover what they wanted from their digital marketing. Then it's time to get going!

Lilypads clicks 1080x1080
120%
increase in clicks

Our approach

With a strategy in place, we started to overhaul the client's paid media and make the most of the new automation features in Google Ads. Once we’d improved their product feed, we kicked off a brand new Smart Shopping campaign, driving sales on a limited budget, with an impressive return on ad spend. We also created paid social media campaigns to run in parallel with our paid search activity, getting the most from remarketing and increasing conversion rates – as well as prospecting for new customers.

Lilypads money 1080x1080
100%
increase in revenue

Results

Farm Toys Online’s revenue has increased over 100%, hitting £1m from paid media in the past two years. Since joining Launch, their clicks have increased by over 120%, while their cost per click has fallen by 25%. With the onset of the pandemic and increase in online shopping activity, we have been able to exponentially increase revenue, building on the great work we’ve done together so far.

Lilypads downwards graph 1080x1080
25%
decrease in cost per click

Testimonials

Moving agencies was daunting, but we haven’t looked back. Launch Online was a key part of the success of our business last year. Through their expertise in Google Adwords and social, in addition to our close working relationship with them, we have been able to significantly grow our sales whilst maintaining a keen eye and control over cost.

Moving agencies was daunting, but we haven’t looked back. Launch Online was a key part of the success of our business last year. Through their expertise in Google Adwords and social, in addition to our close working relationship with them, we have been able to significantly grow our sales whilst maintaining a keen eye and control over cost.

Moving agencies was daunting, but we haven’t looked back. Launch Online was a key part of the success of our business last year. Through their expertise in Google Adwords and social, in addition to our close working relationship with them, we have been able to significantly grow our sales whilst maintaining a keen eye and control over cost.

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