Paid Social Account Director

What it takes to be a Paid Social Account Director at Launch

You will work within a team of paid media specialists, reporting into the Head of Paid Social and deliver for clients on their paid media campaigns. You will focus primarily on paid social (Meta technologies, Pinterest & TikTok), but will also support on YouTube campaigns where appropriate.

Responsible for ensuring high-level account management and best practice in paid social account management, you will be a role model for excellence within the agency.

The Paid Social Account Director is a crucial day to day paid social project lead role within Launch. The successful candidate will have extensive experience in the creative and delivery of paid social content, as well as the ongoing account management of projects & campaigns. You will work closely with other internal teams (CRO, measurement and search teams), external media partners, and clients.

Key tasks and responsibilities

Paid Social Lead, that gives clear, decisive, and thoughtful direction on campaigns and individual projects.

Leads development of social campaign briefs and is involved in the longer-term planning of the paid social department

Able to work confidently, owning projects from brief to delivery.

When you are the client lead on projects, you are responsible for quality of output on projects amongst the team.

Thinks beyond the day-to-day to next 6 months and plans for longer term opportunities against the clients ‘North Star’.

Brings strategic insight to discussions and can focus internal teams and clients back to the main goal or objective

Drives forward impactful creative, partnering with the experimentation team to push creative excellence

Develops a strong relationship with the client and is able to hold their own with senior stakeholders internally and externally.

Highly effective at managing upwards and raising issues of concern quickly to the Head of Paid Social.

Responsible for financials on projects & Identifies out of scope opportunities.

Client Management and External Parties

Maintain excellent communication, ensuring all parties are kept up to date on projects and any implications regarding delays.

Develop an excellent understanding of the client’s business, brand and processes.

Manage client expectations across all social and paid work.

Be able to always act in a professional manner, and in stressful situations.

Attend external client meetings, and meetings with other agencies when needed.

Technology

Excellent understanding of social platforms (Meta, TikTok & Pinterest)

Excellent understanding of GA4

Able to use creative software to edit client content or design mock ups for clients and prospects – Canva, Photoshop and In-design

Skills & Experience

Understanding of how data is critical to social campaigns with a strong understanding of GA4 and attribution models

A passion for creative and enjoys being on top of industry trends & creative AI

At least 5 years of experience in executing and reporting on work across Meta, Pinterest & TikTok

Experience of guiding in-house teams in best practice on paid social channels.

Ability to juggle workload and deliver all effectively

Ability to delegate work to achieve a high quality of output

Able to deliver and hit all deadlines

Ability to train and develop members of the team in paid social best practice

Experience in creating social content

Experience in creative experimentation & testing

What we’ll offer you

Salary: £45,000 – £55,000 dependent on experience. Part time also considered.

On top of your salary, you can also expect:

A genuine work-life balance – no culture of leaving late, overtime or unachievable results

Time & support to develop yourself both professionally and personally   
Quarterly meet ups – we get the whole team together for some fun & learning!    
Attending industry events & conference – and if you want, speak at them too!   
Continual development in a supportive environment, not just on paid media but wider skills  like presentation, confidence, diversity & inclusion training.  
25 days annual leave plus bank holidays
A birthday present bought from one of our fabulous clients or another local company and a lie-in on your birthday 
Parental leave including 12 weeks full maternity pay and 4 weeks fully paid paternity pay   
5 days of rolling annual sick leave   
People’s Pension Scheme 
Flexible working with Launch dedicated offices in Bristol & Exeter   
Work abroad flexibility   
Staff surveys & opportunities to contribute to our employee value proposition as we grow  the team & culture at Launch 
Holiday purchase scheme of up to 5 days per year 
One Mental Health Day per annum 
Time off for volunteering 
Employee Assistance Programme which includes access to counselling, legal information, bereavement support, medical information and online CBT 
Access to Mental Health First Aiders 
Recruitment bonus for new recruits who successfully pass probation 
Following successful completion of probation, Medical Cash Plan 
Death in Service Benefit

Following 1 year of continuous service, unpaid sabbatical leave of up to 3 months 
Following 2 years of continuous service, Bupa Health Insurance 
Five-year anniversary cash award
Additional Annual leave added after 2 years service, increasing each year

Launch is committed to creating a diverse environment. We recruit, employ, train, and promote regardless of race, religion, colour, origin, sex, disability, age.

Here at Launch, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.

What next?

Apply! Send a CV and cover letter to [email protected]
Introduction – initial call or coffee
Getting to know each other – first interview and competency test
The finale – an interview with a senior member of the team
The job’s yours!