Measurement Analyst

Bristol/Exeter

Our mission is to be the happiest performance marketing agency in the world. We will do this by creating a workplace culture that encourages our team to be proud of where they work as well as the award-winning work they do.

What it takes to be an Measurement Analyst at Launch

Reporting to the Head of Data and Analytics, you will support the Analytics department deliver marketing measurement, website analytics, attribution, data hygiene, cookie compliance, reporting and data visualisation.

Key tasks and responsibilities

Work with the measurement team, paid media teams, and 3rd party vendors to assist in building the best possible measurement solutions.

Learn how to set up measurement across channel and campaign attribution and incrementality testing

Work as part of a team to deliver this service to our clients profitably and to the same award winning standards as our paid media team

Grow in confidence to Analyse data sets to report on our paid media effectiveness.

Work with the measurement team to help empower the wider agency to identify recommendations for performance for our clients.

Help deliver effective measurement of paid media and website traffic.

Ensure our clients have excellent data hygiene to enable paid media automation to be effective, working collaboratively with the paid media team to deliver this

Help set up and maintain Google Tag Manager for clients to enable paid media to be tracked across Google, Microsoft, Meta and other advertising channels

Help deliver the transition of UA to GA4 for the agency and clients

Identify opportunities to improve and build on our clients’ data with advanced insights to deliver award winning case studies for our “first class” clients

Staying up to date and becoming a thought leader across cookie compliance, measurement of marketing campaigns, analytics & reporting

Be part of a team which creates opportunities for IP tech solutions that Launch fund through R&D

Essential skills

Previous experience that can help you grow the knowledge, skills, and abilities to perform the job. (Experience in Paid, Organic or Social Media marketing)

A true passion for measurement and the relevant data information that it can provide.

Exceptionally strong analytical skills, with an ability to translate data into actionable insights

Knowledge of Google Analytics (UA & GA4), Google Tag Manager, Looker Studio, marketing data collection, conversion tracking with Google Ads, Meta and others.

Ability to learn query languages such as SQL and experience of Big Query, Tableau, Power Bi is desirable.

Understanding of organizing data across multiple data platforms

Able to work with a team to deliver complex analytics implementations in a timely manner

Excellent written and verbal communication skills

Desire to become confident at presenting to key stakeholders and large groups of people

Understanding of data compliance regulations

Self-awareness & desire to grow through personal and professional development

Alignment with our mission to be the happiest paid media agency and build a team that is trusted and empowered & acts autonomously to help the agency & clients reach their goals

Not an A**hole

What we’ll offer you

Salary: £22,000 – £30,000 dependent on experience. Part time also considered.

A genuine work-life balance – no culture of leaving late, overtime or unachievable results
Time & support to develop yourself both professionally and personally
Family ethos – we know life isn’t all about work
Quarterly meet ups – we get the whole team together for some fun and learning
Benefits including Employee Assistance Programme through Health Assured which offers free counselling and wellness benefits for you and your close family
Attending industry events and conferences – and if you want, speak at them too!
Continual development in a supportive environment, not just on paid media but wider skills like presentation, confidence, diversity & inclusion training.
25 days annual leave plus bank holidays – as well as an extra day off for August bank holiday and a lie in on your birthday!
A birthday present bought from one of our fabulous clients or another local company
Parental leave including 12 weeks full maternity pay and 4 weeks fully paid paternity pay
5 days of rolling annual sick leave
People’s Pension Scheme
The ability to buy additional leave or take sabbaticals
Flexible working with Launch-dedicated offices in Bristol & Exeter
Work abroad flexibility
Staff surveys & opportunities to contribute to our employee value proposition as we grow the team and culture at Launch

Not ticking all the boxes? Don’t worry, we promote a culture of learning and development. If you’re interested, send your CV and a covering letter to [email protected]

Launch is committed to creating a diverse environment. We recruit, employ, train, and promote regardless of race, religion, colour, origin, sex, disability, or age.