Move to Value-Based Bidding to drive performance in Google Ads
Did you catch Jaye's presentation at BrightonSEO?
If you missed it, or simply want to revisit her slides from the Search Advertising Show, you can download them on SlideShare.
You can also find a list of helpful resources on implementing Value-Based Bidding in the 'Resources' section below.
If you need help getting the most out of Value-Based bidding, get in touch with us today.
Transition to value-based bidding – download the guide
Think with Google – Decoding Decisions: Making sense of the messy middle
Work out Customer Lifetime Value with this handy guide on YouTube
Proxy Conversion Value Calculator
Google has given us access to a conversion calculator to help assign the right proxy value to your conversion actions. Get in touch with us to get access.