Move to Value-Based Bidding to drive performance in Google Ads

Did you catch Jaye's presentation at BrightonSEO?

If you missed it, or simply want to revisit her slides from the Search Advertising Show, you can download them on SlideShare.

You can also find a list of helpful resources on implementing Value-Based Bidding in the 'Resources' section below.

If you need help getting the most out of Value-Based bidding, get in touch with us today.

Jaye Brighton SEO


Transition to value-based bidding – download the guide

Think with Google – Decoding Decisions: Making sense of the messy middle

Work out Customer Lifetime Value with this handy guide on YouTube

Proxy Conversion Value Calculator

Google has given us access to a conversion calculator to help assign the right proxy value to your conversion actions. Get in touch with us to get access.


Visit our social channels

Sign up for more insights

Let's make your advertising more ambitious

Get in touch