01392 325371

Get in touch

Performance Marketing Blog

Industry insights

From major algorithm changes to wider digital trends, it’s vital we keep up with the latest in digital marketing so we know how to drive the best results for our clients. Someone clever once said knowledge is power, so it’s only right that we share it!
Black Friday 2024
October 15, 2024

7 need-to-know digital marketing strategies for Black Friday 2024

Read article
September 25, 2024

Launch shortlisted for four Drum Awards

Read article
September 17, 2024

Launch is a finalist in the Google Excellence Awards 2024

Read article
Image of Senior Paid Media Manager Luke Hill smiling.
September 17, 2024

Team profiles: Luke Hill, Senior Paid Media Manager

Read article
Panel speaking at Launch Peak Performance event including speakers from Google and Pinterest
September 11, 2024

Google to join Launch event in Bristol   

Read article
Image shows Alice-Rae Pringle of Launch's paid social team
August 8, 2024

10 changes to Meta Ads Manager CMOs should know about

Read article
Image shows Launch Senior Paid Media Executive Rhianna Williams smiling to camera
July 30, 2024

Team profiles: Rhianna Williams, Senior Paid Media Executive

Read article
Darcy Cooke comments on Google's u-turn of the third party cookie phaseout
July 26, 2024

Why Google’s third-party cookie u-turn could be an opportunity to rethink customer data

Read article
Image shows Harriet Barter smiling with a Pinterest logo in the background.
July 24, 2024

Perfecting Pinterest: a guide to Pinterest ads

Read article
Image is of CRO specialist at Launch, Amy Hind, smiling
July 18, 2024

Customer Research Strategies for Peak Performance

Read article
Image shows paid social executive Alice Rae Pringle smiling
July 17, 2024

Team profiles: Alice-Rae Pringle, Senior Paid Media Executive

Read article
Image shows a notepad and an alarm clock indicating the need to be aware that we are running out of time to prepare for a third-party cookie phaseout
July 3, 2024

Our guide to turning on enhanced conversions

Read article
Image is decorative, shows a laptop screen with a spreadsheet on it
June 18, 2024

With the Universal Analytics switch off looming, here’s a guide to extracting your data.

Read article
Image is decorative and shows a man looking at various charts
June 13, 2024

The 7 Most Important  Metrics You Need to Track to Monitor PPC Campaign Success 

Read article
Google search bar image
June 11, 2024

The Ultimate Guide to A/B Testing Google Ads for Optimal Conversion Rates

Read article
James Hoad, Senior Paid Media Executive, Launch
May 2, 2024

Team profiles: James Hoad, Senior Paid Media Manager

Read article
A person wears a VR headset in a pink and purple room
April 24, 2024

5 Key Digital Marketing Predictions for 2024

Read article
Image shows Harriet Barter and Tanisha Ferguson from the paid media team at Launch smiling to camera
March 20, 2024

Enhancing PPC Campaigns with AI: Top Strategy Tips for 2024  

Read article
Luke Garrett - Paid Media executive at Launch
March 14, 2024

Meet Luke Garrett who has joined our Paid Media team

Read article
Image shows text 'I agree' with a checkbox ticked
February 29, 2024

Does your cookie banner comply with data protection law?

Read article
Headshot of Amy Hind, a conversion specialist at Launch
February 22, 2024

Meet Amy Hind, who has joined Launch’s growing Conversion team

Read article
Apple mouse and keyboard next to a google notebook
February 6, 2024

How is Consent Mode changing in Google Ads and what do marketers need to do?

Read article
Becky - blonde woman - sat at a table using a laptop looking at Google News with a Google mug and glass of water
February 6, 2024

The phase out of third-party cookies in Google Chrome – what does it mean for marketers?

Read article
Whiteboard with upwards graph arrow drawn on.
February 1, 2024

11 Performance Max Tips for Optimised Campaigns with Real Results 

Read article
A black and red image featuring tags spelling 'SALE'
January 29, 2024

What is ‘Fake Friday’ And Why Should You Care?

Read article
Image is Tanisha Ferguson, a paid media executive at Launch.
January 25, 2024

Meet Tanisha, our new Paid Media Executive

Read article
January 24, 2024

11 Key Digital Marketing Trends for 2024

Read article
Image shows team of three people sitting around a laptop chatting and smiling.
January 23, 2024

What is a Performance Marketing Agency?

Read article
January 18, 2024

Facebook vs Pinterest ads – which is better for your business?

Read article
Desk with a Google mug, red notebook and laptops showing Google on the screens
December 18, 2023

Maximising your business success with Christmas Google Ads: strategies and tips

Read article
Image shows banner announcing Launch is a Winner at the 2023 Drum Awards in the Digital Advertising: Performance category
December 7, 2023

Launch wins Drum award for performance marketing

Read article
Someone is typing into an open laptop.
November 30, 2023

Reflecting on Black Friday: 6 insights to improve your paid media strategy

Read article
An audience in a lecture theatre listening
November 30, 2023

The Top UK Digital Marketing Events You’ll Actually Want to Attend in 2024

Read article
Launch's Measurement Analyst Darcy Cooke smiles to camera
November 30, 2023

Meet Darcy, Launch’s new Measurement Analyst

Read article
Bristol's Big Christmas Dinner logo on a festive background with cutlery
November 28, 2023

Launch supports Caring in Bristol for Christmas

Read article
Launch named UK Search Awards Finalists 2023. Best PPC Agency
October 30, 2023

Launch shortlisted in three categories at UK Search Awards 

Read article
Close up image of a white keyboard button displaying a blue facebook Thumbs Up Icon
October 2, 2023

Launch is one of the most reviewed PPC agencies in the UK

Read article
September 29, 2023

Launch named Best PPC Agency in the UK

Read article
August 11, 2023

What can Amazon Prime Day data tell us about Black Friday 2023?

Read article
July 19, 2023

Launch achieves B Corp certification

Read article
July 4, 2023

Buy tickets for The CMO’s Guide to Peak Performance

Read article
Whiteboard with upwards graph arrow drawn on.
June 2, 2023

7 signs you actually need conversion optimisation

Read article
May 26, 2023

Launch lands a double win at the European Search Awards

Read article
A robotic hand depicting AI interacts with data points
May 25, 2023

Google Marketing Live: 5 ways your ads strategy could change

Read article
April 21, 2023

Managing your GA4 expectations: 5 differences to be aware of

Read article
April 5, 2023

Social video is shaking up Search – here’s how to keep up

Read article
February 21, 2023

5 ways to enhance your website using conversion optimisation

Read article
February 16, 2023

The Top Accessibility and Inclusive Design Resources – As Voted on LinkedIn

Read article
February 13, 2023

Positivity, planning and purpose: why you should be advertising on Pinterest

Read article
Personas arms shown using a laptop with Google Analytics on the screen.
February 8, 2023

Not sure GA4 is right for you? Here are 5 alternatives

Read article
Joe Johnston, Launch's new Conversion Director
February 2, 2023

Launch hires Conversion Director to grow optimisation department

Read article
The google optimize logo over a beach sunset
January 23, 2023

Google Optimize sunsetting: what do we know?

Read article
January 16, 2023

Friction-free UX: 5 tools to improve and maintain your website

Read article
A woman faces a waterfall with open arms
January 3, 2023

Here’s why 2023 is going to be big for the travel industry

Read article
Pinterest app icon on mobile phone screen with 2 notifications
December 30, 2022

Pinterest Predicts: the 6 trends with the most potential

Read article
December 19, 2022

The post-festive shopping season: how to win at Q5

Read article
Team win at UK Search Awards 2022
December 12, 2022

Launch scoops a double win at the UK Search Awards 2022

Read article
November 28, 2022

Extended sales and specific search terms: what Black Friday 2023 data reveals

Read article
A woman uses a smartphone to snap a picture of a flatlay of fruit
November 22, 2022

Put science into your social ad creative with betatyping

Read article
Steph and Becky pose at the Launch stand at Building Brands
November 3, 2022

8 takeaways from November’s Building Brands marketing event

Read article
Computer keyboard close up with Facebook Like Thumbs up on a key
November 1, 2022

Facebook brings back 28-day attribution window

Read article
Person writing notes while watching Meta Schmeta talk by Launch on their laptop
October 20, 2022

Our 4-step approach to optimise Meta ads performance

Read article
Launch Wining Agency Award - Launch founder and team member pose with trophy and awards host.
October 10, 2022

Launch named PPC Agency of the Year

Read article
Mini shopping trolley filled with bags on top of a laptop to represent online shopping
September 11, 2022

Friction Free UX: 6 ways to improve your ecommerce website

Read article
Banner image of monthly budget paper reports, a calculator and highlighter pens
September 4, 2022

Digital marketing in a downturn: four tips for Q4

Read article
Baseball flying through air on black background with green graphline overlay
August 25, 2022

Make your marketing more Moneyball

Read article
Tick boxes with smile, neutrol and sad faces - pen ticking a smile face box.
August 17, 2022

Our favourite examples of zero-party data capture

Read article
The Launch Online Team looking smart. All looking at the camera smiling. Some stood and some sat on the floor and sofa.
August 17, 2022

The history of Launch

Read article
Search Icon logo
August 16, 2022

What is BigQuery and how can it help your digital marketing?

Read article
Pink cartoon flower banner image
August 15, 2022

How to get started with Enhanced Conversions on Shopify sites

Read article
Hero Conf written in large light display
July 28, 2022

5 key takeaways from Hero Conf 2022

Read article
Over head shot of a man using a laptop with coffee and camera on the desk also
July 26, 2022

How to drive awareness and engagement with a YouTube ads strategy

Read article
Piggy Bank with three stacks of coins next to it
July 25, 2022

How the cost of living may impact your ads strategy

Read article
Person sat at a desk with a laptop and notebook looking at Launch Industry Insights page
July 24, 2022

Friction-free UX: 5 essential checks for your website links

Read article
People around a desk working on ipads and laptops with images of graphs displayed.
July 20, 2022

7 ways to capture first-party data on your website

Read article
Youtube logo
July 13, 2022

Get to grips with YouTube advertising audiences

Read article
Highlighter pen ticking boxes on a page
July 11, 2022

5 super simple ways to optimise your website forms

Read article
Uk Digital Growth Awards Winner 2022 written next to gold trophy image
June 30, 2022

Launch makes it a hat trick at the Digital Growth Awards

Read article
Person holding a phone, looking at Spotify
June 19, 2022

5 reasons why Spotify Ads should be in your next campaign

Read article
Best Small PPC Agency Award on Purple Background, European Search Awards
June 14, 2022

It’s a double win at the European Search Awards!

Read article
5 people sat in an office smiling at camera. Three women and 2 men.
June 12, 2022

Launch opens new Bristol office

Read article
Jaye, Michael and Marion sat at an event on the front row laughing.
May 30, 2022

3 key themes from our ‘Cookieless world’ events

Read article
Google Marketing Live event. Photo taken from audience with band playing on stage
May 29, 2022

The best reveals from Google Marketing Live 2022

Read article
Launch Online Founder Jaye speaking with colleague
May 12, 2022

Two Launch staff recognised in BIMA 100 2022

Read article
hand holding a pink and blue trophy on a pink background.
April 29, 2022

Paid media agency Launch shortlisted for 15 awards

Read article
The Drum Top Digital Agencies 2022 Logo
April 28, 2022

The Drum names Launch a top 10 UK digital agency

Read article
UK Paid Media Awards 2022 Winner Logo
April 26, 2022

Launch wins Best Use of Data at the UK Paid Media Awards

Read article
L:aptop screen on pink background. Laptop displays green background with upward chart icon
April 25, 2022

7 things digital marketers need to know about Performance Max

Read article
Man with beard and blonde haired lady sat at table looking at a laptop screen. Lady is pointing at screen, man is making notes.
April 24, 2022

What you need to know before adopting GA4

Read article
Hand outstretched holding a mini globe
April 21, 2022

Earth Day: How we’re investing in our planet

Read article
Image of people shoes arranged in a circle covered in mud
March 23, 2022

We’ve raised over £1,000 for Cancer Research UK

Read article
Tablet Screen Displaying Google Search
March 22, 2022

How to get prepared for the cookieless future

Read article
Harriet - Launch Paid media Director. Young Woman Smiling with glasses and curly blonde brown hair.
March 18, 2022

Meet Harriet, Launch’s new Paid Media Director

Read article
Back of a person using a laptop with Google Analytics on the screen
March 17, 2022

Get your GA4 setup ready to launch

Read article
Laptop screen with blurred person in foreground. Laptop shows Launch new website with cookie policy popup
March 4, 2022

Launch to host two South West events about the cookieless world

Read article
Magnifying glass on a line chart on paper.
February 22, 2022

5 reasons why you should have a paid media audit

Read article
People around a desk working on ipads and laptops with images of graphs displayed.
February 14, 2022

7 benefits of using Google Data Studio for your business

Read article
Three Launch Key Team Members stood in front of grey background. Mike, Steph and Jaye (left to right).
January 18, 2022

Launch hires Sales Director to continue growth in 2022

Read article
Facebook app logo blurred
January 13, 2022

A simple breakdown of Facebook’s Conversions API

Read article
Person holding colourful paper shopping bags
January 4, 2022

How to get your paid media ready for spring shopping

Read article
Tablet Screen Displaying Google Analytics Data
December 6, 2021

How to set up GA4 and get more from your data

Read article
Launch team all sat around a large white desk, talking and looking at laptop screens
December 2, 2021

Broad match, Google Shopping and iOS 14: our top 5 posts of 2021

Read article
Three colours arrows pointing up with 2022 written on
November 30, 2021

Digital marketing trends to watch out for in 2022

Read article
Mike - man in stripey polo with tidy beard, short dark hair and glasses. With text 'Launch Introducing our operations director'
November 16, 2021

Launch appoints new Operations Director to support growth

Read article
Highlighter pen ticking boxes on a page
November 8, 2021

5 common Google Tag Manager mistakes – and how to fix them

Read article
Hand holding a blue and pink trophy on a pink background with confetti
October 28, 2021

Launch scoops 9 industry awards in 12 months

Read article
Launch Online Logo on a background with lilly pads
September 27, 2021

Launching into a new era

Read article
Laptop displaying code on screen
September 6, 2021

Google Consent Mode without the hardcode

Read article
Magnifying glass over a notebook and graph image
September 5, 2021

Move to Value-Based Bidding to drive performance in Google Ads

Read article
Mini shopping trolley with 20 dollar note in, next to a laptop screen
August 22, 2021

Up your ecommerce game with Amazon Advertising

Read article
Laptop displaying Google Analytics dashboard
August 18, 2021

How to master conversions big and small for better results

Read article
Mini shopping cart with credit cards next to a laptop
August 10, 2021

Launch Online is now an Amazon Advertising Partner

Read article
Fake shop front scene with mobile phone store front, lorry, moped, trolley and boxes.
June 29, 2021

A social ads strategy to drive results this Christmas

Read article
Hand holding a credit card with laptop in background
June 22, 2021

6 ways to encourage repeat customers on your website

Read article
Gold award statue laid on yellow background with stars and gold confetti surrounding.
June 1, 2021

A glittering awards season for Launch

Read article
Person sat holding mobile phone in one hand and a credit card in the other.
May 23, 2021

How to capitalise on social commerce

Read article
One Trust Cookie Consent Expert Logo
May 18, 2021

Launch achieves OneTrust certification

Read article
Person in blue jeans and tshirt sat on a step using a mobile phone with colourful shopping bags next to.
May 16, 2021

Using online insights to enhance your offline shopping experience

Read article
Hand holding magnifying glass on a blue background
March 23, 2021

Should we use Dynamic Search Ads?

Read article
Pinterest app icon on mobile phone screen with 2 notifications
March 16, 2021

4 reasons you should try Pinterest ads

Read article
Person in suit using a laptop with search bar overlay.
March 9, 2021

What happened when we embraced Pure Broad Match

Read article
Bookcase filled with old books
March 1, 2021

Top 12 free digital marketing resources

Read article
Magnifying glass over a notebook and graph image
February 10, 2021

Ready for the end of Expanded Text Ads?

Read article
Heart decorated gift bags lined up with colourful tissue paper sticking out the top
February 2, 2021

Use Facebook ads to capitalise on Valentine’s Day

Read article
Facebook Thumbs up logo on green background
January 21, 2021

How much should you spend on Facebook ads?

Read article
Corner of a phone screen showing Facebook app
January 19, 2021

How Apple’s iOS 14 release may affect your Facebook ads

Read article
Mini shopping trolley filled with bags on top of a laptop to represent online shopping
January 5, 2021

How to track Google Shopping free listings

Read article
Gold award statue laid on yellow background with stars and gold confetti surrounding.
December 8, 2020

Launch wins Best Use of Search at the UK Search Awards

Read article
Bicycle in a field with flowers in the basket
November 9, 2020

We raised £1,000 for FORCE Cancer Charity

Read article
European Agency Awards 2020 Winner Logo
October 26, 2020

Launch named best in Europe for COVID response

Read article
Representation of store front on pink background with gift boxes and shopping bags out the front.
October 19, 2020

Are you getting the most out of Google My Business?

Read article
Magnifying glass over a notebook and graph image
September 23, 2020

What does good remarketing look like?

Read article
Highlighter pen ticking boxes on a page
September 23, 2020

10 marketing tips to action during COVID

Read article
Black Friday Sale Label on a red background
September 21, 2020

A Google Ads Strategy for Christmas and Black Friday

Read article
Tablet Screen Displaying Google Analytics Data
September 8, 2020

Google changes the Search Terms Report

Read article
Cartoon shopping scene with trolley, moped, store front and boxes
August 12, 2020

Facebook Advertising: planning for Christmas

Read article
Mini shppping trolley and in background a man sat looking at a laptop
April 28, 2020

Google to make products in the Shopping tab free to list

Read article
Close up mobile phone screen displaying facebook.
April 27, 2020

6 tips to optimise your Facebook and Instagram ads

Read article
Hands of people seen sat at table using laptop and tablet looking at data and charts
March 25, 2020

Digital Strategy Playbook for Covid-19

Read article
Launch Online Founder Jaye speaking with colleague
March 24, 2020

Staying positive during Coronavirus

Read article
Facebook Thumbs up logo on green background
March 22, 2020

How to navigate COVID-19 by Facebook

Read article
Facebook app icon on mobile screen with 1 notification
September 18, 2019

How to up the ante on your Facebook Ads

Read article
Back of two peoples heads - man and woman, sat at a table and looking at Google Analytics together on a laptop screen.
September 16, 2019

A guide to attribution in Google Analytics

Read article
Hand holding magnifying glass on a blue background
July 15, 2019

5 PPC changes you need to know about now

Read article
Tablet Screen Displaying Google Analytics Data
July 8, 2019

Web optimisation 101: 5 key things to check

Read article
Hand outstretched holding a mini globe
November 7, 2018

Online advertising in the travel and tourism sector

Read article
Mobile phone displaying Instagram login page
August 21, 2018

Why you should never buy Instagram follows or likes

Read article
Mini shopping cart with credit cards next to a laptop
October 26, 2017

5 steps to ecommerce success

Read article
Magnifying glass on a notebook and chart image
June 4, 2017

A guide to bounce rate and how to lower yours

Read article

Ready to take the leap?

We would love to hear from you.

Contact us
Launch Cartoon Frog Logo

Subscribe to our latest digital marketing insights:

Tel: 01392 325371
Connect with us:

Launch is the happy performance agency. We’re an award-winning Google Premier Partner offering paid media, measurement and conversion optimisation services to clients who want great digital marketing delivered by great people.

Hop to Top lilly pad button image
Exeter

Launch, 306 The Mount,
72 Paris Street,
Exeter,
EX1 2JY

Bristol

Unit 1.3, Temple Studios,
Temple Campus,
Lower Approach Road,
BS1 6QA

© 2024 Launch Online Ltd.

Powered by Green Hosting