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Performance Marketing Blog

Industry insights

From major algorithm changes to wider digital trends, it’s vital we keep up with the latest in digital marketing so we know how to drive the best results for our clients. Someone clever once said knowledge is power, so it’s only right that we share it!
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December 19, 2024

5 performance marketing predictions for 2025

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December 10, 2024

Here’s why Launch is supporting Caring in Bristol this Christmas

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November 27, 2024

What marketers need to know about the pros and cons of brand bidding

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November 19, 2024

Launch scoops three Drum awards for Weird Fish collaboration

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Black Friday 2024
October 15, 2024

7 need-to-know digital marketing strategies for Black Friday 2024

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September 25, 2024

Launch shortlisted for four Drum Awards

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September 17, 2024

Launch is a finalist in the Google Excellence Awards 2024

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September 17, 2024

Team profiles: Luke Hill, Senior Paid Media Manager

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Panel speaking at Launch Peak Performance event including speakers from Google and Pinterest
September 11, 2024

Google to join Launch event in Bristol   

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Image shows Alice-Rae Pringle of Launch's paid social team
August 8, 2024

10 changes to Meta Ads Manager CMOs should know about

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Image shows Launch Senior Paid Media Executive Rhianna Williams smiling to camera
July 30, 2024

Team profiles: Rhianna Williams, Senior Paid Media Executive

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Darcy Cooke comments on Google's u-turn of the third party cookie phaseout
July 26, 2024

Why Google’s third-party cookie u-turn could be an opportunity to rethink customer data

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Image shows Harriet Barter smiling with a Pinterest logo in the background.
July 24, 2024

Perfecting Pinterest: a guide to Pinterest ads

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Image is of CRO specialist at Launch, Amy Hind, smiling
July 18, 2024

Customer Research Strategies for Peak Performance

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Image shows paid social executive Alice Rae Pringle smiling
July 17, 2024

Team profiles: Alice-Rae Pringle, Senior Paid Media Executive

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July 3, 2024

Our guide to turning on enhanced conversions

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June 18, 2024

With the Universal Analytics switch off looming, here’s a guide to extracting your data.

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June 13, 2024

The 7 Most Important  Metrics You Need to Track to Monitor PPC Campaign Success 

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June 11, 2024

The Ultimate Guide to A/B Testing Google Ads for Optimal Conversion Rates

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James Hoad, Senior Paid Media Executive, Launch
May 2, 2024

Team profiles: James Hoad, Senior Paid Media Manager

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April 24, 2024

5 Key Digital Marketing Predictions for 2024

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Image shows Harriet Barter and Tanisha Ferguson from the paid media team at Launch smiling to camera
March 20, 2024

Enhancing PPC Campaigns with AI: Top Strategy Tips for 2024  

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Luke Garrett - Paid Media executive at Launch
March 14, 2024

Meet Luke Garrett who has joined our Paid Media team

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February 29, 2024

Does your cookie banner comply with data protection law?

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Headshot of Amy Hind, a conversion specialist at Launch
February 22, 2024

Meet Amy Hind, who has joined Launch’s growing Conversion team

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February 6, 2024

How is Consent Mode changing in Google Ads and what do marketers need to do?

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Becky - blonde woman - sat at a table using a laptop looking at Google News with a Google mug and glass of water
February 6, 2024

The phase out of third-party cookies in Google Chrome – what does it mean for marketers?

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February 1, 2024

11 Performance Max Tips for Optimised Campaigns with Real Results 

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January 29, 2024

What is ‘Fake Friday’ And Why Should You Care?

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Image is Tanisha Ferguson, a paid media executive at Launch.
January 25, 2024

Meet Tanisha, our new Paid Media Executive

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January 24, 2024

11 Key Digital Marketing Trends for 2024

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January 23, 2024

What is a Performance Marketing Agency?

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January 18, 2024

Facebook vs Pinterest ads – which is better for your business?

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December 18, 2023

Maximising your business success with Christmas Google Ads: strategies and tips

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Image shows banner announcing Launch is a Winner at the 2023 Drum Awards in the Digital Advertising: Performance category
December 7, 2023

Launch wins Drum award for performance marketing

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November 30, 2023

Reflecting on Black Friday: 6 insights to improve your paid media strategy

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November 30, 2023

The Top UK Digital Marketing Events You’ll Actually Want to Attend in 2024

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Launch's Measurement Analyst Darcy Cooke smiles to camera
November 30, 2023

Meet Darcy, Launch’s new Measurement Analyst

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November 28, 2023

Launch supports Caring in Bristol for Christmas

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Launch named UK Search Awards Finalists 2023. Best PPC Agency
October 30, 2023

Launch shortlisted in three categories at UK Search Awards 

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October 2, 2023

Launch is one of the most reviewed PPC agencies in the UK

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September 29, 2023

Launch named Best PPC Agency in the UK

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August 11, 2023

What can Amazon Prime Day data tell us about Black Friday 2023?

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July 19, 2023

Launch achieves B Corp certification

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July 4, 2023

Buy tickets for The CMO’s Guide to Peak Performance

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June 2, 2023

7 signs you actually need conversion optimisation

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May 26, 2023

Launch lands a double win at the European Search Awards

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May 25, 2023

Google Marketing Live: 5 ways your ads strategy could change

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April 21, 2023

Managing your GA4 expectations: 5 differences to be aware of

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April 5, 2023

Social video is shaking up Search – here’s how to keep up

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February 21, 2023

5 ways to enhance your website using conversion optimisation

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February 16, 2023

The Top Accessibility and Inclusive Design Resources – As Voted on LinkedIn

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February 13, 2023

Positivity, planning and purpose: why you should be advertising on Pinterest

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February 8, 2023

Not sure GA4 is right for you? Here are 5 alternatives

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Joe Johnston, Launch's new Conversion Director
February 2, 2023

Launch hires Conversion Director to grow optimisation department

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January 23, 2023

Google Optimize sunsetting: what do we know?

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January 16, 2023

Friction-free UX: 5 tools to improve and maintain your website

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January 3, 2023

Here’s why 2023 is going to be big for the travel industry

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December 30, 2022

Pinterest Predicts: the 6 trends with the most potential

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December 19, 2022

The post-festive shopping season: how to win at Q5

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Team win at UK Search Awards 2022
December 12, 2022

Launch scoops a double win at the UK Search Awards 2022

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November 28, 2022

Extended sales and specific search terms: what Black Friday 2023 data reveals

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November 22, 2022

Put science into your social ad creative with betatyping

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Steph and Becky pose at the Launch stand at Building Brands
November 3, 2022

8 takeaways from November’s Building Brands marketing event

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November 1, 2022

Facebook brings back 28-day attribution window

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October 20, 2022

Our 4-step approach to optimise Meta ads performance

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Launch Wining Agency Award - Launch founder and team member pose with trophy and awards host.
October 10, 2022

Launch named PPC Agency of the Year

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September 11, 2022

Friction Free UX: 6 ways to improve your ecommerce website

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September 4, 2022

Digital marketing in a downturn: four tips for Q4

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August 25, 2022

Make your marketing more Moneyball

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August 17, 2022

Our favourite examples of zero-party data capture

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August 17, 2022

The history of Launch

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August 16, 2022

What is BigQuery and how can it help your digital marketing?

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August 15, 2022

How to get started with Enhanced Conversions on Shopify sites

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July 28, 2022

5 key takeaways from Hero Conf 2022

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July 26, 2022

How to drive awareness and engagement with a YouTube ads strategy

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July 25, 2022

How the cost of living may impact your ads strategy

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July 24, 2022

Friction-free UX: 5 essential checks for your website links

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July 20, 2022

7 ways to capture first-party data on your website

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July 13, 2022

Get to grips with YouTube advertising audiences

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July 11, 2022

5 super simple ways to optimise your website forms

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Uk Digital Growth Awards Winner 2022 written next to gold trophy image
June 30, 2022

Launch makes it a hat trick at the Digital Growth Awards

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June 19, 2022

5 reasons why Spotify Ads should be in your next campaign

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Best Small PPC Agency Award on Purple Background, European Search Awards
June 14, 2022

It’s a double win at the European Search Awards!

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5 people sat in an office smiling at camera. Three women and 2 men.
June 12, 2022

Launch opens new Bristol office

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Jaye, Michael and Marion sat at an event on the front row laughing.
May 30, 2022

3 key themes from our ‘Cookieless world’ events

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May 29, 2022

The best reveals from Google Marketing Live 2022

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Launch Online Founder Jaye speaking with colleague
May 12, 2022

Two Launch staff recognised in BIMA 100 2022

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April 29, 2022

Paid media agency Launch shortlisted for 15 awards

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April 28, 2022

The Drum names Launch a top 10 UK digital agency

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UK Paid Media Awards 2022 Winner Logo
April 26, 2022

Launch wins Best Use of Data at the UK Paid Media Awards

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April 25, 2022

7 things digital marketers need to know about Performance Max

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April 24, 2022

What you need to know before adopting GA4

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April 21, 2022

Earth Day: How we’re investing in our planet

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March 23, 2022

We’ve raised over £1,000 for Cancer Research UK

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March 22, 2022

How to get prepared for the cookieless future

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Harriet - Launch Paid media Director. Young Woman Smiling with glasses and curly blonde brown hair.
March 18, 2022

Meet Harriet, Launch’s new Paid Media Director

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March 17, 2022

Get your GA4 setup ready to launch

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March 4, 2022

Launch to host two South West events about the cookieless world

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February 22, 2022

5 reasons why you should have a paid media audit

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February 14, 2022

7 benefits of using Google Data Studio for your business

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Three Launch Key Team Members stood in front of grey background. Mike, Steph and Jaye (left to right).
January 18, 2022

Launch hires Sales Director to continue growth in 2022

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January 13, 2022

A simple breakdown of Facebook’s Conversions API

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January 4, 2022

How to get your paid media ready for spring shopping

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December 6, 2021

How to set up GA4 and get more from your data

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Launch team all sat around a large white desk, talking and looking at laptop screens
December 2, 2021

Broad match, Google Shopping and iOS 14: our top 5 posts of 2021

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November 30, 2021

Digital marketing trends to watch out for in 2022

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November 16, 2021

Launch appoints new Operations Director to support growth

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November 8, 2021

5 common Google Tag Manager mistakes – and how to fix them

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October 28, 2021

Launch scoops 9 industry awards in 12 months

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September 27, 2021

Launching into a new era

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September 6, 2021

Google Consent Mode without the hardcode

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September 5, 2021

Move to Value-Based Bidding to drive performance in Google Ads

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August 22, 2021

Up your ecommerce game with Amazon Advertising

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August 18, 2021

How to master conversions big and small for better results

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August 10, 2021

Launch Online is now an Amazon Advertising Partner

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June 29, 2021

A social ads strategy to drive results this Christmas

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June 22, 2021

6 ways to encourage repeat customers on your website

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June 1, 2021

A glittering awards season for Launch

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May 23, 2021

How to capitalise on social commerce

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May 18, 2021

Launch achieves OneTrust certification

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May 16, 2021

Using online insights to enhance your offline shopping experience

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March 23, 2021

Should we use Dynamic Search Ads?

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March 16, 2021

4 reasons you should try Pinterest ads

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March 9, 2021

What happened when we embraced Pure Broad Match

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March 1, 2021

Top 12 free digital marketing resources

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February 10, 2021

Ready for the end of Expanded Text Ads?

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February 2, 2021

Use Facebook ads to capitalise on Valentine’s Day

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January 21, 2021

How much should you spend on Facebook ads?

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January 19, 2021

How Apple’s iOS 14 release may affect your Facebook ads

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January 5, 2021

How to track Google Shopping free listings

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Gold award statue laid on yellow background with stars and gold confetti surrounding.
December 8, 2020

Launch wins Best Use of Search at the UK Search Awards

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Bicycle in a field with flowers in the basket
November 9, 2020

We raised £1,000 for FORCE Cancer Charity

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European Agency Awards 2020 Winner Logo
October 26, 2020

Launch named best in Europe for COVID response

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Representation of store front on pink background with gift boxes and shopping bags out the front.
October 19, 2020

Are you getting the most out of Google My Business?

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September 23, 2020

What does good remarketing look like?

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September 23, 2020

10 marketing tips to action during COVID

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September 21, 2020

A Google Ads Strategy for Christmas and Black Friday

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September 8, 2020

Google changes the Search Terms Report

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August 12, 2020

Facebook Advertising: planning for Christmas

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April 28, 2020

Google to make products in the Shopping tab free to list

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April 27, 2020

6 tips to optimise your Facebook and Instagram ads

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Hands of people seen sat at table using laptop and tablet looking at data and charts
March 25, 2020

Digital Strategy Playbook for Covid-19

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Launch Online Founder Jaye speaking with colleague
March 24, 2020

Staying positive during Coronavirus

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March 22, 2020

How to navigate COVID-19 by Facebook

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September 18, 2019

How to up the ante on your Facebook Ads

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September 16, 2019

A guide to attribution in Google Analytics

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July 15, 2019

5 PPC changes you need to know about now

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July 8, 2019

Web optimisation 101: 5 key things to check

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November 7, 2018

Online advertising in the travel and tourism sector

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August 21, 2018

Why you should never buy Instagram follows or likes

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October 26, 2017

5 steps to ecommerce success

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June 4, 2017

A guide to bounce rate and how to lower yours

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