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From major algorithm changes to wider digital trends, it’s vital we keep up with the latest in digital marketing so we know how to drive the best results for our clients. Someone clever once said knowledge is power, so it’s only right that we share it!
Danny brand bidding 1
November 27, 2024

What marketers need to know about the pros and cons of brand bidding

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Black Friday 2024
October 15, 2024

7 need-to-know digital marketing strategies for Black Friday 2024

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June 13, 2024

The 7 Most Important  Metrics You Need to Track to Monitor PPC Campaign Success 

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June 11, 2024

The Ultimate Guide to A/B Testing Google Ads for Optimal Conversion Rates

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April 24, 2024

5 Key Digital Marketing Predictions for 2024

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Image shows Harriet Barter and Tanisha Ferguson from the paid media team at Launch smiling to camera
March 20, 2024

Enhancing PPC Campaigns with AI: Top Strategy Tips for 2024  

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Luke Garrett - Paid Media executive at Launch
March 14, 2024

Meet Luke Garrett who has joined our Paid Media team

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Apple mouse and keyboard next to a google notebook
February 6, 2024

How is Consent Mode changing in Google Ads and what do marketers need to do?

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Becky - blonde woman - sat at a table using a laptop looking at Google News with a Google mug and glass of water
February 6, 2024

The phase out of third-party cookies in Google Chrome – what does it mean for marketers?

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February 1, 2024

11 Performance Max Tips for Optimised Campaigns with Real Results 

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A black and red image featuring tags spelling 'SALE'
January 29, 2024

What is ‘Fake Friday’ And Why Should You Care?

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Image is Tanisha Ferguson, a paid media executive at Launch.
January 25, 2024

Meet Tanisha, our new Paid Media Executive

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January 24, 2024

11 Key Digital Marketing Trends for 2024

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January 23, 2024

What is a Performance Marketing Agency?

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December 18, 2023

Maximising your business success with Christmas Google Ads: strategies and tips

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Image shows banner announcing Launch is a Winner at the 2023 Drum Awards in the Digital Advertising: Performance category
December 7, 2023

Launch wins Drum award for performance marketing

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Someone is typing into an open laptop.
November 30, 2023

Reflecting on Black Friday: 6 insights to improve your paid media strategy

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November 30, 2023

The Top UK Digital Marketing Events You’ll Actually Want to Attend in 2024

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August 11, 2023

What can Amazon Prime Day data tell us about Black Friday 2023?

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July 4, 2023

Buy tickets for The CMO’s Guide to Peak Performance

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May 26, 2023

Launch lands a double win at the European Search Awards

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A robotic hand depicting AI interacts with data points
May 25, 2023

Google Marketing Live: 5 ways your ads strategy could change

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A woman faces a waterfall with open arms
January 3, 2023

Here’s why 2023 is going to be big for the travel industry

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black friday 1
December 19, 2022

The post-festive shopping season: how to win at Q5

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black friday 1
November 28, 2022

Extended sales and specific search terms: what Black Friday 2023 data reveals

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Steph and Becky pose at the Launch stand at Building Brands
November 3, 2022

8 takeaways from November’s Building Brands marketing event

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Computer keyboard close up with Facebook Like Thumbs up on a key
November 1, 2022

Facebook brings back 28-day attribution window

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Launch Wining Agency Award - Launch founder and team member pose with trophy and awards host.
October 10, 2022

Launch named PPC Agency of the Year

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Banner image of monthly budget paper reports, a calculator and highlighter pens
September 4, 2022

Digital marketing in a downturn: four tips for Q4

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August 25, 2022

Make your marketing more Moneyball

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Hero Conf written in large light display
July 28, 2022

5 key takeaways from Hero Conf 2022

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Piggy Bank with three stacks of coins next to it
July 25, 2022

How the cost of living may impact your ads strategy

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Uk Digital Growth Awards Winner 2022 written next to gold trophy image
June 30, 2022

Launch makes it a hat trick at the Digital Growth Awards

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Person holding a phone, looking at Spotify
June 19, 2022

5 reasons why Spotify Ads should be in your next campaign

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Best Small PPC Agency Award on Purple Background, European Search Awards
June 14, 2022

It’s a double win at the European Search Awards!

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Google Marketing Live event. Photo taken from audience with band playing on stage
May 29, 2022

The best reveals from Google Marketing Live 2022

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April 29, 2022

Paid media agency Launch shortlisted for 15 awards

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The Drum Top Digital Agencies 2022 Logo
April 28, 2022

The Drum names Launch a top 10 UK digital agency

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UK Paid Media Awards 2022 Winner Logo
April 26, 2022

Launch wins Best Use of Data at the UK Paid Media Awards

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April 25, 2022

7 things digital marketers need to know about Performance Max

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Laptop screen with blurred person in foreground. Laptop shows Launch new website with cookie policy popup
March 4, 2022

Launch to host two South West events about the cookieless world

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February 22, 2022

5 reasons why you should have a paid media audit

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January 13, 2022

A simple breakdown of Facebook’s Conversions API

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January 4, 2022

How to get your paid media ready for spring shopping

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Launch team all sat around a large white desk, talking and looking at laptop screens
December 2, 2021

Broad match, Google Shopping and iOS 14: our top 5 posts of 2021

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Three colours arrows pointing up with 2022 written on
November 30, 2021

Digital marketing trends to watch out for in 2022

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September 5, 2021

Move to Value-Based Bidding to drive performance in Google Ads

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August 22, 2021

Up your ecommerce game with Amazon Advertising

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August 18, 2021

How to master conversions big and small for better results

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August 10, 2021

Launch Online is now an Amazon Advertising Partner

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March 23, 2021

Should we use Dynamic Search Ads?

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March 16, 2021

4 reasons you should try Pinterest ads

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March 9, 2021

What happened when we embraced Pure Broad Match

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March 1, 2021

Top 12 free digital marketing resources

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February 10, 2021

Ready for the end of Expanded Text Ads?

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Facebook Thumbs up logo on green background
January 21, 2021

How much should you spend on Facebook ads?

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January 19, 2021

How Apple’s iOS 14 release may affect your Facebook ads

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January 5, 2021

How to track Google Shopping free listings

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Magnifying glass over a notebook and graph image
September 23, 2020

What does good remarketing look like?

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September 23, 2020

10 marketing tips to action during COVID

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Black Friday Sale Label on a red background
September 21, 2020

A Google Ads Strategy for Christmas and Black Friday

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Tablet Screen Displaying Google Analytics Data
September 8, 2020

Google changes the Search Terms Report

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April 28, 2020

Google to make products in the Shopping tab free to list

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September 16, 2019

A guide to attribution in Google Analytics

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July 15, 2019

5 PPC changes you need to know about now

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November 7, 2018

Online advertising in the travel and tourism sector

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Ready to take the leap?

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Launch is the happy performance agency. We’re an award-winning Google Premier Partner offering paid media, measurement and conversion optimisation services to clients who want great digital marketing delivered by great people.

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