Amy joins the Launch Conversion Rate Optimisation (CRO) team as a specialist in conversion, bringing with her extensive experience in various areas like B2B, ecommerce and lead gen.
A wizard with experimentation, UX research, data analysis and wireframing, Amy is working across multiple clients, using experimentation to uncover crucial insights to boost your campaigns
To help uncover some of Amy’s insights, we asked her a few questions…
What’s the best thing about working in CRO?
I find CRO exciting because of the creative element to experimentation. The world of CRO is always growing and developing and I love riding that wave alongside my clients and helping them to navigate their way to winning ideas which benefit their site.
What’s your favourite new development in CRO?
I’m not sure how accurately we can call this a ‘new development’ but I’d say accessibility practices. The reason I say this term may not be accurate is because it is still developing and there is a way to go, but I think it’s a super important area to invest your time into.
Improving site accessibility could open up your product/service to a whole new audience of people who may be being excluded under current practices.
What’s a platform you think is massively underrated?
One platform I’ve found massively useful is GetSiteControl. I haven’t personally used it for email marketing, but I have used their widgets for promotions and surveys. I’ve found that these surveys can be a great and easy way to get some ongoing data insights while carrying out other projects/tests in the meantime.
How does it feel to become a Loller?
I’m super excited about becoming a Loller. The whole team here has been really encouraging and inviting. It’s also such a pleasure to be part of a female-run business which prioritises its ethical practices (hence the B-corp certification).
Last but not least, what’s your favourite karaoke tune?
Kiss from a Rose by Seal – no explanation needed.
