Performance Marketing Blog

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From major algorithm changes to wider digital trends, it’s vital we keep up with the latest in digital marketing so we know how to drive the best results for our clients. Someone clever once said knowledge is power, so it’s only right that we share it!

September 17, 2024

Launch is a finalist in the Google Excellence Awards 2024

September 17, 2024

Team profiles: Luke Hill, Senior Paid Media Manager

September 11, 2024

Google to join Launch event in Bristol  

August 8, 2024

10 changes to Meta Ads Manager CMOs should know about

July 30, 2024

Team profiles: Rhianna Williams, Senior Paid Media Executive

July 26, 2024

Why Google’s third-party cookie u-turn could be an opportunity to rethink customer data

July 24, 2024

Perfecting Pinterest: a guide to Pinterest ads

July 18, 2024

Customer Research Strategies for Peak Performance

July 17, 2024

Team profiles: Alice-Rae Pringle, Senior Paid Media Executive

July 3, 2024

Preparing for the cookie phaseout: our guide to turning on enhanced conversions

June 18, 2024

With the Universal Analytics switch off looming, here’s a guide to extracting your data.

June 13, 2024

The 7 Most Important Metrics You Need to Track to Monitor PPC Campaign Success

June 11, 2024

The Ultimate Guide to A/B Testing Google Ads for Optimal Conversion Rates

May 2, 2024

Team profiles: James Hoad, Senior Paid Media Manager

April 24, 2024

5 Key Digital Marketing Predictions for 2024

March 20, 2024

Enhancing PPC Campaigns with AI: Top Strategy Tips for 2024

March 14, 2024

Meet Luke Garrett who has joined our Paid Media team

March 6, 2024

Meet Felix King who has joined Launch’s Paid Media team

February 29, 2024

Does your cookie banner comply with data protection law?

February 22, 2024

Meet Amy Hind, who has joined Launch’s growing Conversion team

February 6, 2024

How is Consent Mode changing in Google Ads and what do marketers need to do?

February 6, 2024

The phase out of third-party cookies in Google Chrome – what does it mean for marketers?

February 1, 2024

11 Performance Max Tips for Optimised Campaigns with Real Results

January 25, 2024

Meet Tanisha, our new Paid Media Executive

January 24, 2024

11 Key Digital Marketing Trends for 2024

January 23, 2024

What is a Performance Marketing Agency?

December 18, 2023

Maximising your business success with Christmas Google Ads: strategies and tips

December 7, 2023

Launch wins Drum award for performance marketing

November 30, 2023

Reflecting on Black Friday: 6 insights to improve your paid media strategy

November 30, 2023

The Top UK Digital Marketing Events You’ll Actually Want to Attend in 2024

November 30, 2023

Meet Darcy, Launch’s new Measurement Analyst

November 28, 2023

Launch supports Caring in Bristol for Christmas

October 30, 2023

Launch shortlisted in three categories at UK Search Awards

October 2, 2023

Launch is one of the most reviewed PPC agencies in the UK

September 29, 2023

Launch named Best PPC Agency in the UK

August 11, 2023

What can Amazon Prime Day data tell us about Black Friday 2023?

July 19, 2023

Launch achieves B Corp certification

July 4, 2023

Buy tickets for The CMO’s Guide to Peak Performance

June 2, 2023

7 signs you actually need conversion optimisation

May 26, 2023

Launch lands a double win at the European Search Awards

May 25, 2023

Google Marketing Live: 5 ways your ads strategy could change

April 21, 2023

Managing your GA4 expectations: 5 differences to be aware of

February 21, 2023

5 ways to enhance your website using conversion optimisation

February 16, 2023

The Top Accessibility and Inclusive Design Resources – As Voted on LinkedIn

February 8, 2023

Not sure GA4 is right for you? Here are 5 alternatives

February 2, 2023

Launch hires Conversion Director to grow optimisation department

January 23, 2023

Google Optimize sunsetting: what do we know?

January 16, 2023

Friction-free UX: 5 tools to improve and maintain your website

December 12, 2022

Launch scoops a double win at the UK Search Awards 2022

November 28, 2022

Extended sales and specific search terms: what Black Friday 2023 data reveals

November 3, 2022

8 takeaways from November’s Building Brands marketing event

October 10, 2022

Launch named PPC Agency of the Year

September 11, 2022

Friction Free UX: 6 ways to improve your ecommerce website

September 4, 2022

Digital marketing in a downturn: four tips for Q4

August 25, 2022

Make your marketing more Moneyball

August 17, 2022

Our favourite examples of zero-party data capture

August 17, 2022

The history of Launch

August 16, 2022

What is BigQuery and how can it help your digital marketing?

August 15, 2022

How to get started with Enhanced Conversions on Shopify sites

July 28, 2022

5 key takeaways from Hero Conf 2022

July 24, 2022

Friction-free UX: 5 essential checks for your website links

July 20, 2022

7 ways to capture first-party data on your website

July 11, 2022

5 super simple ways to optimise your website forms

June 30, 2022

Launch makes it a hat trick at the Digital Growth Awards

June 19, 2022

5 reasons why Spotify Ads should be in your next campaign

June 14, 2022

It’s a double win at the European Search Awards!

June 12, 2022

Launch opens new Bristol office

May 30, 2022

3 key themes from our ‘Cookieless world’ events

May 29, 2022

The best reveals from Google Marketing Live 2022

May 12, 2022

Two Launch staff recognised in BIMA 100 2022

April 29, 2022

Paid media agency Launch shortlisted for 15 awards

April 28, 2022

The Drum names Launch a top 10 UK digital agency

April 26, 2022

Launch wins Best Use of Data at the UK Paid Media Awards

April 25, 2022

7 things digital marketers need to know about Performance Max

April 24, 2022

What you need to know before adopting GA4

April 21, 2022

Earth Day: How we’re investing in our planet

March 23, 2022

We’ve raised over £1,000 for Cancer Research UK

March 22, 2022

How to get prepared for the cookieless future

March 18, 2022

Meet Harriet, Launch’s new Paid Media Director

March 17, 2022

Get your GA4 setup ready to launch

March 4, 2022

Launch to host two South West events about the cookieless world

February 14, 2022

7 benefits of using Google Data Studio for your business

January 18, 2022

Launch hires Sales Director to continue growth in 2022

January 4, 2022

How to get your paid media ready for spring shopping

December 6, 2021

How to set up GA4 and get more from your data

November 16, 2021

Launch appoints new Operations Director to support growth

November 8, 2021

5 common Google Tag Manager mistakes – and how to fix them

October 28, 2021

Launch scoops 9 industry awards in 12 months

September 27, 2021

Launching into a new era

September 6, 2021

Google Consent Mode without the hardcode

September 5, 2021

Move to Value-Based Bidding to drive performance in Google Ads

August 22, 2021

Up your ecommerce game with Amazon Advertising

August 18, 2021

How to master conversions big and small for better results

August 10, 2021

Launch Online is now an Amazon Advertising Partner

June 22, 2021

6 ways to encourage repeat customers on your website

June 1, 2021

A glittering awards season for Launch

May 18, 2021

Launch achieves OneTrust certification

May 16, 2021

Using online insights to enhance your offline shopping experience

March 23, 2021

Should we use Dynamic Search Ads?

March 9, 2021

What happened when we embraced Pure Broad Match

March 1, 2021

Top 12 free digital marketing resources

February 10, 2021

Ready for the end of Expanded Text Ads?

January 19, 2021

How Apple’s iOS 14 release may affect your Facebook ads

January 5, 2021

How to track Google Shopping free listings

December 8, 2020

Launch wins Best Use of Search at the UK Search Awards

November 9, 2020

We raised £1,000 for FORCE Cancer Charity

October 26, 2020

Launch named best in Europe for COVID response

October 19, 2020

Are you getting the most out of Google My Business?

September 23, 2020

10 marketing tips to action during COVID

September 21, 2020

A Google Ads Strategy for Christmas and Black Friday

September 8, 2020

Google changes the Search Terms Report

April 28, 2020

Google to make products in the Shopping tab free to list

March 25, 2020

Digital Strategy Playbook for Covid-19

March 24, 2020

Staying positive during Coronavirus

September 16, 2019

A guide to attribution in Google Analytics

July 15, 2019

5 PPC changes you need to know about now

July 8, 2019

Web optimisation 101: 5 key things to check

November 7, 2018

Online advertising in the travel and tourism sector

October 26, 2017

5 steps to ecommerce success

June 4, 2017

A guide to bounce rate and how to lower yours

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Launch is the happy performance agency. We’re an award-winning Google Premier Partner offering paid media, measurement and conversion optimisation services to clients who want great digital marketing delivered by great people.

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EX1 2JY

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