Let's get your GA4 setup up to scratch

Get more from GA4

 

At Launch, we have a dedicated Measurement team who have been helping our clients get set up and confident with using the platform. 

If your team is struggling to manage the transition from Universal Analytics to GA4, or you feel like you’re missing out on worthwhile insights, you might benefit from a their expert eyes on your account.

Depending on your needs, they can audit your account to check it meets best practice, run workshops with your team, and make any necessary adjustments to get you set up for success.

Talk to us today about how we can help you make the most of GA4 – pop your details in the form and we’ll come back to you.

 

Learn the GA4 basics

Watch this 10-minute quick start video with our Measurement Analyst Owen to learn about:

   ✅ the new report interface, and what each will tell you

   ✅ where to find conversion paths

   ✅ the insights and recommendations row

   ✅ the Explorations section and building custom reports

It’s a brilliant way to get to grips quickly with the new interface.

 

Managing your GA4 expectations: how to handle the transition 

Thanks to the big difference between Universal Analytics and GA4, there will be a fair bit of expectation management from July 1st 2023 – between agencies and their clients, internal teams and their boards, and throughout the marketing community as a whole.

We’ve explained some of the key, strategic differences you’ll likely encounter, and how they could impact the way you’re used to handling analytics. A worthwhile read while you adjust to the new platform

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