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The travel sector has always been competitive, but you don’t need us to tell you the last few years have brought unpredictable challenges. We get it: the stakes are high and budgets have to be worked harder than ever. We’re not strangers to this type of pressure – in fact, we’ve won awards for delivering results even when the odds are against us.
Whether it’s staycations or further afield, you’ll benefit from our knowledge of how audiences buy their holidays, what incentivises them, and why.
Once we understand your goals, we’ll then couple industry-leading techniques with scroll-stopping creative and messaging that gets your audience clicking and converting.
Read on to find out how we’ve done exactly that for some of our existing clients, or submit your details in the form to download our credentials.
When the pandemic broke and inevitably started to affect our long-standing client, Aria Resorts, we advised them to keep advertising. They trusted our strategy: capitalise on the lack of international travel and be front of mind when the UK’s restrictions lifted. Faced with a summer of staycations, Aria went on to be fully booked – and the campaign won 5 industry awards!
We’re delighted that our work for Aria Resorts was recognised at both UK and international levels for its decisive approach and brilliant results. The campaign won both travel-specific categories and Best PPC Campaign across an array of different award ceremonies.
Ski tour operator WhiteRoad, part of Wasteland Travel’s collection of brands, enlisted our help to drive enquiries in a recovering 2021 ski season. It was a campaign that required quick changes and fast reactions, particularly when France closed its borders. Thanks to a savvy blended strategy of PPC and social ads, we helped the business bounce back – driving over 1,600 enquiries to their web form.
2022/23 saw a resurgence in holidaymakers looking for their dream getaway and The Natural Adventure, organiser of walking and cycling holidays, wanted to capture the demand. But first, they needed to know what users wanted from their online experience.
We undertook a usability study with their target audience, leading to over 40 recommendations to help improve their website.
When you work with Launch, you’ll get access to a team of social media specialists, data strategists and PPC experts who understand the intricacies of your industry. They’ll work with you to uncover your specific challenges, what you want to achieve, and then collaborate on a strategy to help you get there.
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Launch is the happy performance agency. We’re an award-winning Google Premier Partner offering paid media, measurement and conversion optimisation services to clients who want great digital marketing delivered by great people.
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