Blog

Data

From major algorithm changes to wider digital trends, it’s vital we keep up with the latest in digital marketing so we know how to drive the best results for our clients. Someone clever once said knowledge is power, so it’s only right that we share it!

November 27, 2024

What marketers need to know about the pros and cons of brand bidding

July 26, 2024

Why Google’s third-party cookie u-turn could be an opportunity to rethink customer data

July 3, 2024

Our guide to turning on enhanced conversions

June 18, 2024

With the Universal Analytics switch off looming, here’s a guide to extracting your data.

June 13, 2024

The 7 Most Important Metrics You Need to Track to Monitor PPC Campaign Success

April 24, 2024

5 Key Digital Marketing Predictions for 2024

March 20, 2024

Enhancing PPC Campaigns with AI: Top Strategy Tips for 2024

February 29, 2024

Does your cookie banner comply with data protection law?

January 24, 2024

11 Key Digital Marketing Trends for 2024

January 23, 2024

What is a Performance Marketing Agency?

December 18, 2023

Maximising your business success with Christmas Google Ads: strategies and tips

December 7, 2023

Launch wins Drum award for performance marketing

November 30, 2023

Reflecting on Black Friday: 6 insights to improve your paid media strategy

November 30, 2023

The Top UK Digital Marketing Events You’ll Actually Want to Attend in 2024

November 30, 2023

Meet Darcy, Launch’s new Measurement Analyst

July 4, 2023

Buy tickets for The CMO’s Guide to Peak Performance

April 21, 2023

Managing your GA4 expectations: 5 differences to be aware of

February 8, 2023

Not sure GA4 is right for you? Here are 5 alternatives

November 28, 2022

Extended sales and specific search terms: what Black Friday 2023 data reveals

November 3, 2022

8 takeaways from November’s Building Brands marketing event

September 4, 2022

Digital marketing in a downturn: four tips for Q4

August 25, 2022

Make your marketing more Moneyball

August 17, 2022

Our favourite examples of zero-party data capture

August 16, 2022

What is BigQuery and how can it help your digital marketing?

August 15, 2022

How to get started with Enhanced Conversions on Shopify sites

July 20, 2022

7 ways to capture first-party data on your website

June 30, 2022

Launch makes it a hat trick at the Digital Growth Awards

May 29, 2022

The best reveals from Google Marketing Live 2022

April 29, 2022

Paid media agency Launch shortlisted for 15 awards

April 28, 2022

The Drum names Launch a top 10 UK digital agency

April 26, 2022

Launch wins Best Use of Data at the UK Paid Media Awards

April 24, 2022

What you need to know before adopting GA4

March 22, 2022

How to get prepared for the cookieless future

March 17, 2022

Get your GA4 setup ready to launch

March 4, 2022

Launch to host two South West events about the cookieless world

December 6, 2021

How to set up GA4 and get more from your data

November 8, 2021

5 common Google Tag Manager mistakes – and how to fix them

September 6, 2021

Google Consent Mode without the hardcode

May 18, 2021

Launch achieves OneTrust certification

March 1, 2021

Top 12 free digital marketing resources

September 16, 2019

A guide to attribution in Google Analytics

June 4, 2017

A guide to bounce rate and how to lower yours

Ready to take the leap?

We would love to hear from you.

Subscribe to our latest digital marketing insights:

Tel: 01392 325371

Connect with us:

Launch is the happy performance agency. We’re an award-winning Google Premier Partner offering paid media, measurement and conversion optimisation services to clients who want great digital marketing delivered by great people.

Exeter

Launch, 306 The Mount,
72 Paris Street,
Exeter,
EX1 2JY

Bristol

Unit 1.3, Temple Studios,
Temple Campus,
Lower Approach Road,
BS1 6QA

© 2024 Launch Online Ltd.

Powered by Green Hosting