Google will join Launch at our next instalment of ‘The CMO’s Guide’ on 10th October at the Watershed in Bristol.
The CMO’s Guide to Peak Performance asks: is it time to redefine ‘peak’ performance? A narrow focus on driving sales during the spending frenzy of Q4 won’t secure the long-term, sustainable customer connections organisations need to adapt to a turbulent economy and a challenging marketing landscape.
Google’s Shruti Maheshwari headlines the event with a keynote speech on the future of measurement, followed by a carefully curated series of talks and panels. This is a golden opportunity to join other marketing experts in a crucial conversation about ‘peak’, how to reimagine it as a state of being for your marketing efforts, and identify the framework needed to make this possible.
Alongside Google, attendees will learn how to innovate from Launch’s experienced performance marketing leaders, and high profile e-commerce retailers such as Green People.
Jaye Cowle, Launch’s founder, says: “Senior marketers will come away from this event with inspiration and motivation to tailor a marketing strategy which matches a challenging economic environment. We’ll delve into the integration of AI and human creativity to anticipate future market trends and upcoming paid media advancements, fully preparing your marketing team for long-term success. Spoiler alert – you need to embrace video!”
Running from 9am-2pm, there’ll be time to network before and after the event. In a challenging climate it’s an important to have time to swap ideas with other marketers who identify.
Proceeds from ticket sales will be donated to Bristol Mind, to support mental health in the local community.
