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Think you should be getting better performance during peak?
Competition is fierce and budgets are under pressure, but consumer appetite remains as high as ever through Black Friday, Bank Holidays and January Sales.
These recurring spikes offer ample opportunity – but how do you ensure you get the best results during peak seasons?
We have experience guiding clients to success through these high-demand periods. For this event, we focused on travel and ecommerce sectors, showing how you can maximise sales and impact while interest is sky high. And, we were joined by experts from Google and Pinterest!
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9.30am
Ecommerce panel: Tips, trends and tactics for peak shopping periods
Featuring Launch, Claire McElligott from Google, and Máiréad Connolly of Pinterest
10am
Strategy panel: Why putting all your eggs in one basket is the biggest risk to your performance
Featuring Ian Lewis, Danny Ireland, Joe Johnston and Becky Dickinson from Launch
10.30am
Travel panel: Back on the map – how to capitalise on the post-pandemic demand
Featuring Launch and Claire McElligott from Google
11am
Social commerce without the social pressure
Keynote from Pinterest’s Máiréad Connolly, Senior Client Partner
11.30am
Unlocking possibilities with AI-powered advertising
Keynote from Google’s Claire McElligott, in charge of Strategic Agency Development
12pm – 1pm: Networking
Jaye Cowle, Managing Director, Launch
Simon Pitman, Marketing Director, Charteroak
Shaun Collins, Head of Marketing, Access Self Storage
Becky Dickinson, Paid Social Director, Launch
Performance marketing has evolved. To get customers in today’s landscape, you need a joined-up approach that combines strategic data measurement, eye-catching creative and campaigns that convert. Our panel of experts will discuss the changing face of marketing and what you need to do stay ahead of the pack.
Joe Johnston, Conversion Director, Launch
Josh Marinaro, Senior Paid Media Manager, Launch
How quickly can prospective customers achieve their goals on your website? You can have the healthiest paid media budget going, but if your website won’t convert that traffic, it’s time to rethink your priorities. Joe and Josh will use real-world data to provide tips to improve your customer experience – and, of course, your key metrics.
Michael Patten, Data Strategist, Launch
With Universal Analytics being retired on 1 July 2023, you don’t have long left to get your GA4 setup firing on all cylinders. Michael will show you how you can tailor your data to uncover meaningful business insights, and explain some of the ways GA4 can provide a better understanding of how to reach new customers.
Barney Bell, Head of Marketing, David Salisbury
Piers Tincknell, Co-Founder of Atomic Smash
Harriet Barter, Paid Media Director, Launch
The panel will discuss how a strong website foundation supported by a well executed paid strategy can bring great results. Discover how we teamed up with Atomic Smash to ensure David Salisbury could attract and convert new customers with an optimised website and venture into Pinterest advertising.
At Microsoft, we want to propose a change to the way you approach marketing. That it’s not about the four Ps of price, place, product, and promotion. That before the four Ps are defined, there’s a more important P that needs to be decided.
Purpose has never been more important when it comes to how brands engage with people. Marion will show how to bring purpose into your digital marketing to resonate with today’s customers.
Launch is the happy performance agency. We’re an award-winning Google Premier Partner offering paid media, measurement and conversion optimisation services to clients who want great digital marketing delivered by great people.
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